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Lisa Cavanaugh

Expert in consumer psychology with a focus on the role of emotion in consumption

Assistant Professor of Marketing

Contact at: (213) 740-1150 or lisa.cavanaugh@usc.edu


Expertise:
  • emotional cues in shopping environments
  • holiday shopping
  • cause marketing
  • eco/green marketing
  • consumer behavior
  • prosocial consumption
Additional Information:
  • Published in leading academic journals, including the Journal of Consumer Psychology