Jian Jay Wang
Expert in corporate communication and public diplomacy
Associate Professor of Public Relations, USC Annenberg School for Communication and Journalism
Contact at: (213) 740-9686 or wangjian@usc.edu
Expertise:
- branding globalization
- public relations
- public diplomacy, including corporate public diplomacy
- organizational communication
- communication in contemporary process of globalization, with particular focus on China
- Chinese corporate communication
- health care branding
- Author, Foreign Advertising in China: Becoming Global, Becoming Local
- Co-author, China's Window on the World: TV News, Social Knowledge and International Spectacles
- Editor, Soft Power in China: Public Diplomacy through Communication
- Directs two research projects under auspices of USC Center on Public Diplomacy: Nation Branding at Expo Shanghai 2010, and Reshaping Cultural Diplomacy in a New Era: Confucius Institutes and China's Soft-Power Strategy
- Worked for international consulting firm McKinsey & Company, as senior communications specialist based in China
- Taught at Purdue University and Chinese University of Hong Kong
- Earned Ph.D. at University of Iowa; holds degrees from University of Minnesota and Beijing University
USC Information