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Valerie S. Folkes

Expert in consumer behavior, especially the effects of stereotypes and negative information on consumer choices

USC Associates Chair in Business Administration
Professor of Marketing
USC Marshall School of Business

Contact at: (213) 740-5056 or folkes@marshall.usc.edu


Expertise:
  • consumer psychology
  • consumer decision making
  • customer service
  • customer satisfaction with products and services
  • handling customer complaints
  • market research
  • marketing
  • branding
Additional Information:
  • Editor of Attribution Theory: Applications to Achievement, Mental Health and Interpersonal Conflict (1990)
  • Fellow, American Psychological Association

More:
For more information go to:

http://www.marshall.usc.edu/faculty/directory/folkes