Choong Whan Park
An expert on branding, marketing and consumer behavior
Holder of Joseph A. DeBell Chair in Business Administration
Professor of Marketing, USC Marshall School of Business
Contact at: (213) 740-7107 or choong.park@marshall.usc.edu
Expertise:
- branding strategy
- brand extension/line extension strategy
- marketing strategy
- advertising and promotion strategy
- consumer behavior
- Co-author of Marketing Management (1987)
Foreign Languages:
Korean
More:
For more information go to:
http://www.marshall.usc.edu/faculty/directory/choongpark
USC Information