Los Angeles City Council Proclaims USC Day
City Hall was filled with Trojan spirit – as well as the triumphant sounds of the Trojan Marching Band – as the Los Angeles City Council proclaimed Sept. 23 to be USC Day.
As the university’s 125th birthday draws near, the city honored USC for its dramatic growth – from a 53-student enrollment in 1880 to its current 32,000 students – and as one of the oldest continuing academic and cultural institutions in the region.
Mayor Antonio Villaraigosa and City Council District 8 representative Bernard Parks, whose district includes the area south of USC, described the university in glowing terms.
“What distinguishes USC is not just that it is a world-class institution, but that it is a world-class institution in Los Angeles, and one that sees its destiny as an integral part of the city,” Villaraigosa said.
Provost and Senior Vice President of Academic Affairs C. L. Max Nikias, standing in for USC President Steven B. Sample, said, “USC and Los Angeles have experienced a remarkable 125 years together.”
“We grew up together and as USC prospered, many people urged the Board of Trustees to relocate to the countryside. But USC reaffirmed its commitment to be an institution in the heart of the city,” he added.
The City Council’s proclamation, read by Councilwoman Jan Perry, who represents the 9th district north of USC, cited the university’s “exemplary public service through academic, service learning and community outreach contributions fostering a tradition of sharing with the neighborhoods immediately surrounding the two campuses.”
The proclamation also noted USC’s economic impact on the region with its 3,000 faculty, 14,400 staff members and 32,000 students, making it the largest private-sector employer in the city and a powerful economic engine with a budget of $1.5 billion.
Sample was lauded in the proclamation as the president who “has steered this great institution into an era of unprecedented national and international recognition in academics and athletics, has solidified its status as one of the nation’s leading research universities and has led its innovative community outreach and service-learning programs.”
Other Trojans also attracted their share of limelight. Athletes past and present were honored for their skill, commitment and teamwork, bringing fame to the university and the City of Los Angeles, including their gridiron success as two-time national champions and triumphs in producing 357 Olympians.
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USC in the News
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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