A Conversation With Carolyn Webb de Macias
Photo/Philip Channing
AE: How can your dual positions benefit both the city and USC?
CW: Because I’ve been in higher education for eight years, I know a lot about the higher education community as a resource. I’m not sure that everyone at City Hall thinks about the brain trust that these institutions represent. On the USC side, the university gets the acknowledgement that it is being a good citizen. It also has made it much easier for the university to have a natural interaction with the mayor’s office. The ultimate is, the mayor did his “100 day” speech at USC. The university was having its 125th anniversary event. People at USC felt they got to hear what’s happening in the city and see a leader that everyone’s excited about, and he got the opportunity to recognize an important institution to the City of Los Angeles.
AE: How can USC be more involved in solving the city’s problems?
CW: USC is doing a tremendous job already. Everyone in the city points to the work USC is doing in the communities around its campuses, beginning with the neighborhood schools in which we have hundreds of students and thousands of student hours invested in mentoring and tutoring. Our Kid Watch program is a citywide model. But we need to encourage access to our own institution to students in Los Angeles. Our researchers and teachers need to continue to develop fieldwork and service learning that bring our research into the broader community. We need to give legs to that research so it’s not sitting on the shelves. One of the most unique things we do is fund a lot of our work through the USC Good Neighbors Campaign. It allows our faculty and staff, who make up thousands of people, to be invested in the community. They’re giving out of their own paychecks.
AE: Why haven’t other institutions stepped up in the same way?
CW: It takes a commitment from the top. If the mission statement of this university states that it must respect and be a part of the community, then many things are possible. Managers and professors and staff and students at all levels can give free rein to their imaginations and creativity. People’s hearts are good, and given permission to live that goodness, they will do generous things.
AE: What’s a typical day for you?
CW: Yesterday, I had a meeting at 8 a.m. on how we could fund $35 million for a healthy kids initiative. The next meeting was a task force on a summit to get 2,000 adults to qualify as mentors. Then there was a follow-up meeting about the public service announcement for that summit. Then a meeting with my education team. Then there was another meeting before I went to hear the mayor do a presentation to grant-makers. Then I went to a meeting of the 21st Century Club, a black philanthropic foundation expanding into California. And then I conversed with a young lady who is doing work for me in my presidency of the California African American Museum. I got home about 9:30 p.m.
AE: What has been the biggest surprise of your new role?
CW: The most fun surprise is how both the mayor and the USC president insist on chiding each other, publicly, about how long I will work in this dual role. The biggest surprise has been that although I knew the city and this job would be big, I woefully underestimated the magnitude of the work that is done in the mayor’s office. I almost cannot explain how big the job of the mayor and his staff is. But the way in which people in this mayor’s office work to rise to the challenge is awe-inspiring. And I think there are two people to account for that. One is the mayor, and his vision and personal drive and dedication, and the other is the skill of Robin Kramer, his chief of staff. She’s brilliant. They have pulled together a team of people who are the best and brightest in their fields. And each is trying to carry his or her portion of the load. It’s as if everyone knows that this is a moment of hope, and nobody wants to squander their opportunity to do it right.
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The Wall Street Journal highlighted the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
KPCC-FM reported that this fall USC will offer Persian language courses for the first time. A $250,000 grant from the Farhang Foundation helped to establish the program. Bruce Zuckerman of the USC Dornsife College said he has many students interested in the Persian language, culture and region. “The Iranian region is one that has great impact on our lives today and has had great impact going back into ancient times,” he said. The story noted that USC and the Farhang Foundation hope to raise more money to create an Iranian studies minor. Payvand also featured the new courses.
American Songwriter ran a Q&A with Christopher Sampson of the USC Thornton School about the school’s Popular Music program, which Sampson founded. He noted that the program has been available as a major in Songwriting since 2009, and has incorporated a diverse range of musical genres. “We have now established a consistent track record of students having professional success to know that the program gets results,” Sampson said. He also highlighted the achievements of Songwriting faculty members Lamont Dozier, Andrea Stolpe and David Poe of the Thornton School.
The Economist featured research by Valter Longo of the USC Davis School finding that short periods of fasting could help cancer patients better tolerate chemotherapy, and may even make treatment more effective. The Globe and Mail (Canada) reported that cancerous tumors are essentially energy hogs. “They need to burn lots of energy just to stay alive,” Longo said. The study was also covered by Irish Independent (Ireland), Magyar Tavirati Iroda (Hungary), Anadolu Ajansi (Turkey), Son Haber (Netherlands), Vietnam+ (Vietnam), Turkish Radio and Television (Turkey) and Romania Libera (Romania).
L.A. Weekly featured research by USC’s Institute for Creative Technologies, which has developed video games based around physical movement for people recovering from strokes or other injuries. The games develop strength in specific body parts. Traditional video games weren’t right for these patients, said the institute’s Belinda Lange. “Often, the fun parts of the game would only be unlocked after a series of other levels, which our patients often couldn’t achieve,” she said. The games are now being tested with physical therapists in three major clinics.
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