Sabido Earns Everett M. Rogers Award
Sabido will be recognized as the second recipient of the annual award at the Sentinel for Health Awards event Sept. 27 at the Writers Guild of America, west in Los Angeles.
Hosted by the Norman Lear Center at the USC Annenberg School for Communication, the annual Rogers Award is given in memory of Everett M. Rogers, a former associate dean and the Walter H. Annenberg Professor of Communication at the USC Annenberg School.
The award honors exceptional creativity in the practice of entertainment-education and excellence in research on the use of entertainment to deliver pro-social messages that improve the quality of life of audiences in the United States and abroad.
“Everett Rogers was an exceptional scholar and teacher who shared Walter Annenberg’s vision that communication be used as a tool for public good,” said Geoffrey Cowan, dean of the USC Annenberg School for Communication. “Ev collaborated with many great communication scholars and practitioners, and he worked extensively with Miguel Sabido to launch development communications programs that have changed the world – from Mexico, to India, to the Philippines and beyond."
Sabido has worked as a producer, scriptwriter, playwright and director in theater, radio, television, print and the Internet. Now president of the World Entertainment-Education Foundation (WEEF), Sabido is committed to the development of new innovations and concepts in the use of mass media to achieve social change.
His work has been implemented and recognized worldwide, with groundbreaking results in countries such as India, the Philippines, Kenya, Tanzania, Egypt, Brazil and China.
As part of the Sept. 27 award activities, Sabido will discuss his career in entertainment-education and will present research findings. The luncheon will be held at the USC Annenberg School for Communication and is hosted by the school and the Norman Lear Center.
Sabido has developed theories and research techniques that are used by scholars and producers throughout the world. He has produced, written and directed plays and telenovelas which have brought health and social change to Mexico, where the programs were broadcast.
His telenovela “Ven Conmigo” (“Come With Me”) encouraged nearly one million adults to go back to elementary school by enrolling in Mexico’s National Plan for Adult Education. Later, telenovelas “Acompáñame” (“Come Along With Me”), “Caminemos” (“Let’s Walk Together”) and “Vamos Juntos” (“Let’s Go Together”), played a key role in educating viewers about family planning and decreasing the country’s birth rate.
Recipients of the Rogers Award are selected by a jury of prominent scholars in the field of health communication. Peter Clarke, a former USC Annenberg dean who now holds a joint faculty appointment at USC Annenberg and the Keck School of Medicine of USC, chaired the selection committee.
The Sentinel Awards are hosted by Hollywood, Health & Society, a project of the USC Annenberg Norman Lear Center, the Centers for Disease Control and Prevention and the National Cancer Institute. The awards recognize exemplary achievements in television storylines that inform, educate and motivate viewers to make choices for healthier and safer lives.
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