Lucasfilm Donates $175 Million to USC
Photo/Laurie Wierzbicki/Berliner Studio
Taken together, these gifts will be the largest single donation in USC’s history, said USC President Steven B. Sample. The School of Cinematic Arts, which is under the leadership of Dean Elizabeth M. Daley, holds the distinction of being the oldest cinema school in the United States.
The USC Board of Trustees has renamed the school, formerly known as the USC School of Cinema-Television, as the USC School of Cinematic Arts. The new name will be formally announced at a ceremony on the University Park Campus Oct. 4.
“I discovered my passion for film and making movies when I was a student at USC in the 1960s, and my experiences there shaped the rest of my career,” Lucas said. “I’m also an ardent advocate for education at all levels and encouraging young people to pursue their ambitions by learning. I’m very fortunate to be in a position to combine my two passions and to be able to help USC continue molding the futures of the moviemakers of tomorrow.”
Said Sample, “Through this gift, George Lucas manifests the distinctive traits that make him an extraordinary exemplar of the Trojan Family: a prolifically fertile imagination, courage to take creative risks and a heartfelt desire to educate the next generation of young people. To give back so generously to his alma mater will encourage our students and faculty to continue the legacy that will ensure USC’s preeminence in cinema, television and new media well into the future."
Building on its excellence in cinema, television and new media, the school also has undertaken a groundbreaking initiative that expands the definition of literacy to include a mastery of moving image, sound and databased resources, as well as text.
The exploration and development of this area is the primary focus of the USC Institute for Multimedia Literacy, an organized research unit within the School of Cinematic Arts that works with students, professors and staff at USC and beyond to introduce multimedia communication as an object of study and a new language for research and teaching.
“Multimedia has become an important 21st-century vernacular that must be understood and embraced,” Lucas said. “In the media landscape of today’s world, multimedia as a primary means of communication is simply a reality.”
Lucas’ gift continues his long-standing dedication to fostering and supporting educational initiatives. He became actively involved in education in the mid-1980s when he created Lucasfilm Learning, which worked with such leading companies as Apple Computer, the National Geographic Foundation and Fujitsu to develop innovative educational software.
Today, Lucas serves as chairman not only of San Francisco-based Lucasfilm Ltd. – which includes film and television, visual effects and videogame production – but also of the George Lucas Educational Foundation.
GLEF was founded to compile and disseminate information about the best, most successful teaching practices in the United States and to celebrate and encourage innovation in schools. GLEF publishes the acclaimed magazine Edutopia as part of its endeavors.
Lucas has long been a supporter of educational and children’s charities. Since its inception, Lucasfilm Ltd. has focused its charitable efforts on organizations that serve young people in California and throughout the country. In addition, special premieres of all of Lucas’ “Star Wars” movies have raised millions of dollars for children’s charities worldwide.
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USC in the News
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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