USC to Guarantee ’07 Football Seats
President Steven B. Sample has directed me and other senior officers of USC to develop a plan in consultation with student leaders that will guarantee that all undergraduate students at USC – all 16,400 – have the opportunity to purchase reserved football tickets for the 2007 season at a deep discount before tickets are made available to the general public.
I am pleased to report that those plans are well underway in discussions with USC’s director of intercollegiate athletics Mike Garrett and with Sam Gordon, undergraduate student government president, and other student leaders. Tickets will go on sale to undergraduates in spring 2007 for $135 per season ticket. This is less than half the price of a regular season ticket.
We also will provide greater access for students for the remaining 2006 football season home games. Associate Vice President for Student Affairs Lori White and Senior Associate Athletic Director Steve Lopes also are working with student leaders to address two additional concerns: reserved seating and safe and orderly entry to the Coliseum.
On behalf of the university, I apologize to all students who were turned away from the Nebraska game or who encountered problems getting into the Coliseum. We did not plan well; we did not communicate well; we did not seek student advice to the degree that we needed to. But we have learned some important lessons that will be put to good use in the immediate future. The university has been rightly criticized for its actions and is addressing the grievances and concerns expressed by students, alumni and parents.
Following are details of the plans that are being developed:
ACCESS TO TICKETS AND RESERVED SEATING
A. Plan for Undergraduate Student Ticket Access for the 2007-08 Football Season
• 16,400 seats, the approximate number of undergraduate students who attend USC, will be available for undergraduate student priority purchase. The exact timing of the student season tickets sales is being worked out. Price will be deeply discounted to $135 per student for season tickets in 2007-08. After the exclusive student sales period ends, tickets may be purchased by students and the general public at the regular price for as long as they last.
• The need to purchase a student activity card as a means of gaining seats at games will be eliminated.
• This plan includes a change from general admission seating to reserve seating. We are looking at several options to address the desire of students to sit with their friends.
B. Plan for 2006-07 Football Season
It previously was announced that the student ticket allocation for the next four conference home games has been increased from 8,000 to 8,600. Student Affairs and Athletics have worked to increase the student ticket allotment to 9,200. We also are working with the fire marshall and Coliseum management to add standing-room only spots should there be a need for them.
SAFE AND ORDERLY ACCESS TO THE COLISEUM
The department of athletics, Coliseum management and the department of public safety are developing a plan to make it easier for students to enter Gate 28, the main student gate. One change is that the gate will be open 2.5 hours prior to game time. We will continue to monitor these improvements to ensure that students have orderly and safe access to the Coliseum.
We acknowledge the critical presence of students at football games and related events. We have listened to the undergraduate student government and other students leaders and will do our best to rectify this situation so that students can continue to share and contribute to the excitement and tradition of Trojan football.
Michael L. Jackson
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USC in the News
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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