Which Looks Are in Eye of the Beholder?
Using a novel adaptation technique, the scholars found evidence of neurons that selectively are tuned for gender, ethnicity and identity cues in an area not previously thought to be associated with face processing.
Led by researchers at USC, the work is a collaboration among USC, the Salk Institute for Biological Studies and UC San Diego. The findings appear Dec. 11 in the Proceedings of the National Academy of Sciences.
“When looking at a face, its gender and ethnicity tends to be the first thing we notice,” said Ione Fine, assistant professor of ophthalmology at the Keck School of Medicine of USC and the principal investigator of the study.
“We become sensitive to these cues remarkably early in life,” Fine explained. “If you look at how preschool children classify faces, you find that these very young children pay attention to gender, ethnicity and age. In contrast, small children barely notice if a person is wearing eyeglasses. We wanted to see what was happening in the brain.”
The experimenters relied on an adaptation technique. Over a period of three minutes, subjects were adapted to a series of male Asian and female Caucasian face images. The researchers then interposed occasional female Asian and male Caucasian face images and measured how the appearance of these faces was altered by the previous adaptation.
The researchers found that adaptation altered the appearance of faces – adaptation to male Asian and female Caucasian faces made male faces appear more Caucasian and female faces appear more Asian.
The authors then used functional magnetic resonance imaging to measure brain responses using the same paradigm. This allowed them to isolate brain responses driven by very selective neurons tuned for both ethnicity and gender.
As expected, they found brain responses to the female Asian and male Caucasian face images within regions in the fusiform gyrus, a brain area previously associated with face processing. More surprisingly, however, strong responses also were found within the cingulate gyrus, a brain area not previously associated with face processing. These selective brain regions also seemed to be sensitive to the cues of identity, suggesting that they may also be involved in recognizing individuals.
“A surprising percentage of the population – maybe 2 to 3 percent of the population – have a real inability to recognize faces or even tell if someone is a male or a female,” said co-author Minna Ng, a graduate student at UCSD. “In the most extreme cases, it’s a clinical condition called prosopagnosia. Until now, most people assumed that difficulties with face recognition were due to cortical deficits near the fusiform gyrus. These data suggest that other brain regions may be involved. The fact that the cingulate gyrus is involved has some interesting implications for conditions like autism spectrum disorders.”
The authors are now examining how we might develop this sensitivity to the subtle cues that define gender, ethnicity and identity. Children and adults generally aren’t explicitly taught how to make these judgments; it seems to be an automatic process.
“Adults show large variations in how good they are at recognizing faces, and if you are bad at it, it can be very stressful and embarrassing,” Fine said. “Perhaps if we have a better understanding of how face categorization develops, we can eventually develop ways of helping people get better at it.”
Also participating in the study were Vivian Ciaramitaro and Geoffrey Boynton from the Salk Institute for Biological Studies, and Stuart Anstis from UCSD.
This work was supported by National Science Foundation Integrative Graduate Education and Research Traineeship Fellowships.
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Los Angeles ran an op-ed by Bill Deverell of the USC College about looking to the past in order to move on to the future. “You can do better, Los Angeles. You’ve heard it before: admonishment from the lecture hall pulpit or the pages of a book or magazine. History matters. You should pay closer attention,” Deverell wrote. “The history of Los Angeles reflects and illuminates American and world history all at once. With a little effort, something powerful happens: historical sensibility provides perspective on the here and now. Who wouldn’t want that?” The column is the first in a series for the magazine’s new CityThink section, L.A. Observed reported.
SoCal Minds featured the USC Good Neighbors Campaign, in which USC faculty and staff donate money for programs benefiting the neighborhoods surrounding the USC campus. The program was launched under the direction of USC President Steven B. Sample in reaction to the Los Angeles riots, the story noted. The campaign raised a record-breaking $1.2 million in donations this past year, despite tough economic times, the article stated. The story reported that several university units had 100 percent participation, including the USC Rossier School, KUSC-FM, the USC Fisher Museum of Art, the Office of the Treasurer, the Office of the Senior Vice President, Administration, the Health Sciences Libraries and USCard Services.
CNN cited research conducted by Adam Rose of the USC School of Policy, Planning, and Development for USC’s Homeland Security Center for Risk and Economic Analysis of Terrorism Events. Rose’s study found that the standard economic costs of the 9/11 attacks, estimated at $25 billion, were exceeded by the costs of behavioral reactions far from the site of the attack (for example, an additional $85 billion due to a decrease in demand for air travel).
Variety reported that the 22nd annual USC Libraries Scripter Award was given to “Up in the Air” novelist Walter Kirn and to USC alumnus Jason Reitman and Shelton Turner, who adapted Kirn’s book for the screen. In his acceptance speech, Reitman noted that his father, Ivan Reitman, used USC’s Doheny Memorial Library as a stand-in for the New York Public Library in “Ghostbusters.” The Wrap noted that Catherine Quinlan, dean of USC Libraries, emceed the ceremony.
National Public Radio’s “13.7” ran a commentary by K.C. Cole of the USC Annenberg School about the role of science in diplomacy. “We all know that the technology produced from scientific research can make international conflicts more deadly than ever. But can science help stop war?” Cole said. She mentioned that she recently took part in a USC Center on Public Diplomacy conference on science diplomacy and the prevention of conflict.
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