Which Looks Are in Eye of the Beholder?
Using a novel adaptation technique, the scholars found evidence of neurons that selectively are tuned for gender, ethnicity and identity cues in an area not previously thought to be associated with face processing.
Led by researchers at USC, the work is a collaboration among USC, the Salk Institute for Biological Studies and UC San Diego. The findings appear Dec. 11 in the Proceedings of the National Academy of Sciences.
“When looking at a face, its gender and ethnicity tends to be the first thing we notice,” said Ione Fine, assistant professor of ophthalmology at the Keck School of Medicine of USC and the principal investigator of the study.
“We become sensitive to these cues remarkably early in life,” Fine explained. “If you look at how preschool children classify faces, you find that these very young children pay attention to gender, ethnicity and age. In contrast, small children barely notice if a person is wearing eyeglasses. We wanted to see what was happening in the brain.”
The experimenters relied on an adaptation technique. Over a period of three minutes, subjects were adapted to a series of male Asian and female Caucasian face images. The researchers then interposed occasional female Asian and male Caucasian face images and measured how the appearance of these faces was altered by the previous adaptation.
The researchers found that adaptation altered the appearance of faces – adaptation to male Asian and female Caucasian faces made male faces appear more Caucasian and female faces appear more Asian.
The authors then used functional magnetic resonance imaging to measure brain responses using the same paradigm. This allowed them to isolate brain responses driven by very selective neurons tuned for both ethnicity and gender.
As expected, they found brain responses to the female Asian and male Caucasian face images within regions in the fusiform gyrus, a brain area previously associated with face processing. More surprisingly, however, strong responses also were found within the cingulate gyrus, a brain area not previously associated with face processing. These selective brain regions also seemed to be sensitive to the cues of identity, suggesting that they may also be involved in recognizing individuals.
“A surprising percentage of the population – maybe 2 to 3 percent of the population – have a real inability to recognize faces or even tell if someone is a male or a female,” said co-author Minna Ng, a graduate student at UCSD. “In the most extreme cases, it’s a clinical condition called prosopagnosia. Until now, most people assumed that difficulties with face recognition were due to cortical deficits near the fusiform gyrus. These data suggest that other brain regions may be involved. The fact that the cingulate gyrus is involved has some interesting implications for conditions like autism spectrum disorders.”
The authors are now examining how we might develop this sensitivity to the subtle cues that define gender, ethnicity and identity. Children and adults generally aren’t explicitly taught how to make these judgments; it seems to be an automatic process.
“Adults show large variations in how good they are at recognizing faces, and if you are bad at it, it can be very stressful and embarrassing,” Fine said. “Perhaps if we have a better understanding of how face categorization develops, we can eventually develop ways of helping people get better at it.”
Also participating in the study were Vivian Ciaramitaro and Geoffrey Boynton from the Salk Institute for Biological Studies, and Stuart Anstis from UCSD.
This work was supported by National Science Foundation Integrative Graduate Education and Research Traineeship Fellowships.
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USC in the News
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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