USC Hosts New Media Panel Discussion
More than 250 guests filled the USC Andrus Gerontology Center on Jan. 23 to enjoy a lively and provocative dialogue about the future of the new media markets titled “The Changing Face of the Media Business.”
Panelists Josh Berman MBA ’97, co-founder of the social networking Web site MySpace.com; David Dudas, co-founder, chief technology officer and vice president of engineering of Eyespot Corp.; Ryan Magnussen MBA ’95, CEO of Ripe Digital Entertainment; and Richard Rosenblatt JD ’94, co-founder, chairman and CEO of Demand Media, discussed their views on pressing topics facing the industry, such as the future of user-generated content on the Internet and its effects on the marketplace.
Berman, Magnussen and Rosenblatt are USC alumni.
The event was a joint collaboration among USC Stevens, the USC Viterbi School of Engineering’s Integrated Media Systems Center, USC Marshall School of Business’ Center for Technology Commercialization and the USC Lloyd Greif Center for Entrepreneurial Studies. Melinda Newman, the former West Coast bureau chief of Billboard magazine, was the moderator.
“When putting the panel together, we tried to find those entrepreneurs who not only have seismically affected the lives of consumers on a global basis, but who also demonstrated the unmatched entrepreneurialism evident in the curriculum and programs at USC,” said Kathleen Allen, director of the USC Marshall Center for Technology Commercialization and professor in the USC Lloyd Greif Center. “Each of the panelists has made a significant impact on the media business, and we were thrilled to provide the platform where they could share key learnings and their vision for the future.”
Prior to the panel, the IMSC opened its doors to the public and offered tours of its laboratory, providing an inside look at some of USC’s own advancements in multimedia and entertainment technologies.
“More than anything, this event demonstrates how USC is really on the map as a source for innovation,” said Krisztina Holly, vice provost and executive director of USC Stevens. “I was excited to see the sheer number of investors, business leaders and local influencers who attended our event, experiencing the cutting-edge research and dialogue that takes place at USC each day.”
The panel and lab tours were one of 13 events in this year’s L.A. Tech Week, a weeklong series of events showcasing the latest developments in technology growth.
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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