USC Establishes New Games Institute
Vice Provost for Research Advancement Randolph Hall, who supported the drive to create the institute, called it “an umbrella of activity” for the many schools and departments involved in gaming research.
“It’s a way to share ideas across the schools; it’s a way to promote our ideas on the outside, to industry, to peer institutions, to research sponsors,” Hall said.
The combined accomplishments of the USC School of Cinematic Arts, the USC Viterbi School of Engineering, the USC Annenberg School for Communication, the Institute for Creative Technologies and the USC Roski School of Fine Arts already have made USC world-famous in video game scholarship.
“We’re recognized as a leader in bringing together technology, cinematic arts and communication,” Hall said.
The institute will further organize and support what may be the most interdisciplinary field at a university that prides itself on such efforts. Game research at USC has mirrored the evolution of games in society as they spread from the living room to the classroom, to medical schools and military bases.
The video game universe today spans classic goal-driven games, narrative genres and “serious games” in education, medical therapy, design and vocational training.
“It’s something that our students care a lot about,” Hall said.
Added William “Bing” Gordon, chief creative officer for Electronic Arts and a visiting professor in gaming at USC: “[Our company] has a strong bias to recruit men and women from universities because they have demonstrated discipline and broad knowledge. The introduction of the Games Institute has tremendous potential to take that knowledge to an even greater level.”
The co-directors of the institute are Scott Fisher, chair of the USC School of Cinematic Arts Interactive Media Division, and Gérard Medioni, chair of the USC Viterbi School of Engineering's department of computer science.
“This initiative will allow USC to build on its existing preeminence as the nation’s most active academic center for study and teaching relating to video games,” said Medioni, whose department now offers both B.S. and M.S. degrees in games.
Medioni will represent three Viterbi centers of game activity: the GamePipe Laboratory, the Integrated Media Systems Center and the Information Sciences Institute.
“The variety and depth of existing USC games programs create a powerful synergy, which we believe this institute will harness and strengthen,” Fisher said. “Through this effort, we are linking our curricula to make a unique educational environment that I don’t think you’ll find in any other university.”
The Interactive Media division has offered an MFA in interactive media since 2002 and a B.A. in interactive entertainment since 2005. Its Electronic Arts Game Innovation Laboratory has enabled students to produce numerous titles such as the award-winning Cloud, the socially conscious Darfur Is Dying and flOw, an MFA thesis project to be released soon for Sony’s PS3.
Fisher and Medioni will serve on a steering committee that also will include representatives from three other USC units: the Institute for Creative Technologies, the Annenberg School for Communication and the Roski School of Fine Arts.
According to the co-directors, the institute will open a campus location in the near term and will immediately reach out to the game industry (which is heavily represented in the Southern California area) to establish a board of industry advisers.
Other USC schools are expected to participate in the institute, which will hold an open house this fall to showcase its activity.
According to Hall, possible research topics for the institute include games as vehicles for storytelling; the use of games to create emotions; and the formation of memories by participants, particularly in serious games for education or training.
More broadly, the institute aims to develop interactive games blending technology and creative arts for education, communication and entertainment, and to study the impact of such games on society.
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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