Keck School Dean Carmen A. Puliafito was on hand to thank USC Trojan Football Coach Pete Carroll for his participation in a video and photo shoot to promote The Doctors of USC.

The campaign images, shot June 24 at Heritage Hall on the University Park Campus, will be utilized in a short video and in print ads. Carroll is shown seated in the waiting area of a doctor’s office, engaged in conversation with a female patient who is startled and excited to see him.

“The Doctors of USC are the health care providers for our Trojan athletes, and we are delighted that Coach Carroll accepted our invitation to appear in the new campaign to promote the expertise of our USC physicians,” said Jane Brust, associate senior vice president for health sciences public relations and marketing. “We want the Trojan Family to be watching for the campaign to appear on our Web sites and in print beginning in September.”

Orchestrated by the Health Sciences Public Relations and Marketing staff in collaboration with USC Athletics, the campaign continues the award-winning “See the Doctors They See” campaign created last year. That campaign features two actors posing as Trojan football players in full gear, reading magazines in a clinic waiting area. Another ad depicts a Trojan basketball player in uniform on a treadmill, with a physician looking on.

The ads appeared in several USC publications, including Trojan Family magazine and USC Health magazine as well as in the printed football and basketball programs. A video version of the two scenes was featured in the Coliseum and Galen Center prior to home football and basketball games.

Both campaigns are created by Swanson Russell Associates on behalf of the Doctors of USC. Last year’s campaign received several awards including two Gold Awards from the Healthcare Advertising Awards competition sponsored by the Healthcare Marketing Report.