The I’s Have It
Photo/Maggie Smith
“Our first call for proposals this spring generated an impressive number and variety of proposals, making the selection a challenge,” associate dean for planning and strategic initiatives Carola Weil said. “We are very excited about this first step in our effort to translate the 3-I’s into concrete programs.”
This is the first round of recipients. Another round of proposals is due from USC Annenberg faculty and center directors by Sept. 8.
USC Annenberg faculty and center staff presented brief research proposals that would advance the goals of the fund by further incorporating student participation, inter-disciplinary and school integration, and opportunities for the use of new media and distance education.
“I am thrilled that USC Annenberg is making these paid research opportunities available for students in the master's in communication management program,” said communication professor Janet Fulk, who received a grant to explore new course options for the global communication master’s degree program. “This grant offers a very beneficial learning experience for these students.”
Journalism professor Joe Saltzman, whose proposal involved further research into the social standing of war correspondents in popular culture, said: “Currently there is no research in this field. This would offer researchers and scholars around the world basic research and would be the first research and visual evidence of the image of the war correspondent in popular culture done on the subject.”
3-I’s Fund recipients:
• Sandra Ball-Rokeach, Bill Celis and Willa Seidenberg for “South Los Angeles Project”
• Janet Fulk for “New Course Development for the Global Communication Master’s Degree Program”
• Tom Goodnight, Laura Castañeda and Coleen Keough for “Support for the Investigation and Creation of a School-wide Undergraduate Honors Program”
• Margaret McLaughlin, et al. for “Plan for Developing the ASC Health Communication Program”
• Lawrence Pryor for “Seed Funds for Development of Tools for Environmental Journalism”
• Phillip Rodriguez for “Sí Se Puede?: The Battle for Latino Votes”
• Joe Saltzman for “The Image of the War Correspondent in Motion Pictures and Television”
• Stacy Smith and Alison Trope for “A Revamping of Communication 465: Gender in Media Industries and Products.”
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USC in the News
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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