University of Southern California USC Logo

USC News logo

Hot Reviews for The Cold War

07/14/08
USC Annenberg professor Nicholas Cull receives strong notices for his new book on U.S. public diplomacy.
Cull's The Cold War has been called the definitive history of U.S. public diplomacy.

Nicholas Cull, professor and director of the Master of Public Diplomacy program, has written a just-released book about the history of the U.S. government’s public diplomacy efforts titled The Cold War and the United States Information Agency: America Propaganda and Public Diplomacy, 1945-1989 (Cambridge University Press, 2008).

“I hope my book will fill in some of the blanks in the history of U.S. public diplomacy and help prevent the repetition of some of the mistakes of the past,” Cull said. “My research shows that public diplomacy is a crucial element of foreign policy, but America’s approach has been consistently flawed by in-fighting, a lack of connection to policymaking and a marked aversion to listening.”

The Cold War explores the history and effectiveness of American “soft power” in dealings with foreign nations from the end of World War II to the end of the Cold War and provides a comprehensive survey of American propaganda and its effects and lessons.

“Nick Cull has written the definitive history of U.S. public diplomacy,” said Kristin M. Lord, associate dean of the Elliot School of International Relations at The George Washington University. “It is a masterwork, meticulously researched and engagingly written, and should be required reading for anyone who cares about U.S. foreign policy.”

Basing his approach on more than a hundred interviews and scores of newly declassified documents, Cull details the need for a new, concerted effort in the field of public diplomacy if the United States is to be a continuing player on the international diplomatic stage.

“At a time when public diplomacy is more important than ever before, Nick Cull has provided a comprehensive examination that should be of great value to professionals, scholars and concerned citizens,” said Melvyn P. Leffler, professor of American history at the University of Virginia. “Thoroughly researched and clearly organized, the book illuminates the evolution of public diplomacy in the United States during the Cold War, highlights successes and failures, and suggests lessons for the future.”