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Helping Journalists Keep the Faith

10/03/08
USC Annenberg professor Diane Winston to create a primer for reporters who do not cover religion.
By Eddie North-Hager
Diane Winston covered religion for more than a decade at metropolitan newspapers.

Photo/Maggie Smith
The Ford Foundation has awarded USC Annenberg School for Communication professor Diane Winston $300,000 to create resources on religion for reporters who may not cover faith as part of their primary beat.

“Religion is part of the story on science, health, economic, politics, housing, prison, international relations and on and on,” Winston said. “I want to see every reporter capable of handling religion when it crosses their beat. The resources we are developing – surveys, an online course and a handbook – will be targeted to all journalists.”

One project the grant will support is a handbook reviewing scholarship on and coverage of religious traditions and issues at the intersection of religion and society.

“This will cover the evolution of news coverage and religion from the colonial era to the impact of online reporting about religion, the most recent example being how the Saffron Revolution in Burma became an international story,” Winston said.

An e-course, developed in collaboration with the Poynter Institute’s News University, will help reporters overcome religious illiteracy.

Aimed at reporters at all levels and news outlets, the self-directed, online module would provide a primer for journalists who want to know the basics of world religions, theology and American religious history.

“This will be an introduction to world religions – a Religion 101 class,” Winston said. “The course will provide a basic prep on religious story, theology, issues and ideas. Our hope is to see it adopted in newsrooms nationwide.”

The grant also will support two surveys of journalists and news consumers.

The journalist surveys will help explain the decisions journalists make about coverage and to measure that against their knowledge of religion. The surveys will compare print, broadcast, radio and online journalists; bloggers and the “legacy media”; journalists under 30 and over 30; and reporters from distinctive U.S. regions.

The news consumer survey will gauge what readers want as well as what they get along demographic lines and the kinds of media they use.

Winston, who holds the Knight Chair in Media and Religion at the USC Annenberg School for Communication, covered religion for more than a decade at metropolitan papers such as the Baltimore Sun and the Dallas Morning News. She was nominated for a Pulitzer Prize three times before getting her doctorate in religion from Princeton University in 1996.

She is the author of Red Hot and Righteous: The Urban Religion of the Salvation Army and is editor of the forthcoming book Small Screen, Big Picture: Lived Religion and Television.

Winston blogs at http://http://uscmediareligion.org