Clinical Retreat Focuses on New Vision for USC Medicine
Veronica Jauriqui
Enhanced Continuing Medical Education courses to promote USC's areas of clinical excellence among referring physicians.
A Women's Cardiovascular Center.
A partnership with a downtown hotel to provide lodging for patient families, with Trojan Transportation to and from the Health Sciences Campus.
These were among the big ideas discussed by more than 100 Keck School of Medicine clinicians and staff gathered at the Davidson Conference Center Oct. 24 to envision the future of medicine at USC. The program focused on presentations from nine working groups comprised of more than 120 clinical faculty.
"The Clinical Strategic Planning Retreat is a testament to re-envisioning the practice of medicine at the Keck School of Medicine," said Dean Carmen A. Puliafito. "This retreat is the foundation on which we will build a new era for the Keck School as a regional and national leader in integrated, patient-centered health care."
Puliafito described the presentations as indicative of the clinical leadership, academic strength and collegiality of the Keck School faculty. The nine working group topics included: cardiovascular and pulmonary diseases; digestive disorders and surgery; musculoskeletal and sports medicine; transplant; women's and children's health; professional standards; cancer; sensory disorders/vision and hearing; and neuroscience.
Among the common themes across presentations were: the need for enhanced marketing activities to showcase The Doctors of USC and their expertise; opportunities to recruit additional faculty experts to grow priority programs; the importance of improved patient access for appointments and communication back to referring physicians; and suggestions for measuring patient satisfaction.
Session moderators included Puliafito, Vice Provost Mitch Creem, The Doctors of USC Chief Executive Officer Minor Anderson and Keck School Chief Operating Officer Coreen Rodgers.
Anderson proposed the idea of establishing a brand identity for professionalism at all the locations where USC physicians practice, and Creem probed ideas for coordinating patient services across campuses, including the Los Angeles County + USC Medical Center and the Childrens Hospital Los Angeles campus.
"It was wonderful to see our faculty working together to envision the future," Creem said. "I am inspired by their energy and enthusiasm for our new health care environment. They have clearly demonstrated their interest in assuming leadership roles in shaping our future."
Puliafito summarized the day by pointing out that the retreat represents the beginning of an ongoing clinical strategic planning process for USC, adding, "We will look to our faculty for continued input as our planning process continues."
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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