USC beats UCLA in 'Blood Bowl'
USC Trojans scored big over UCLA last weekend by winning the second annual Blood Bowl, a citywide blood donation drive initiated to help the critical blood shortage in Los Angeles.
The competition began in September and culminated in an announcement of the winner at halftime of the USC-UCLA game. Because blood supplies are typically low during the football and holiday seasons, both sides agreed to start a new rivalry, where the winner is not determined by how many touchdowns and last year field goals made, but how much blood is donated by fans to local blood banks.
The Blood Bowl was especially beneficial because Los Angeles has the lowest rate of blood donation in the country. Only three percent of residents donate blood, a number well below the national donation average of five percent. This is attributed to the active lifestyle of Southern Californians, who think of themselves as too busy to donate. The situation this fall caused the Red Cross to withhold Type-O blood unless for trauma or emergency situations and forced 60 percent of transfused blood to be imported to the region from other areas.
Tim Smith, director of SCHRA said the competition was important because it was a good way to get the word out about the continuing need for blood products. For more information on SCHRA or how to donate, visit www.cwire.com/orgs/schra or call the USC Blood and Platelet Donor Center at (323) 442-5433.
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USC in the News
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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