Arthur Gutenberg, Management and Organization Expert, 80
Gutenberg was born in Germany, son of Beno Gutenberg, a geophysics professor who was co-developer of the Richter Scale. During WWII, Gutenberg was commissioned in the U.S. Army Coast Artillery, serving in the Corps of Engineers and in military intelligence. Fluent in German and conversant in French and Italian, he interrogated German POWs during the war and served as the town censor in Cassino, Italy.
Gutenberg held a BAS degree in engineering, a BS in business and an MBA from UC Berkeley. He earned his Ph.D. in business from Stanford in 1955.
President of his own management consulting firm, Arthur W. Gutenberg Inc., since 1960, Gutenberg was founder and first director of the Business Research Bureau at Arizona State University. At the USC Marshall School of Business, he served as project director for the “Pakistan Project” at the University of Karachi and as director of the Consortium for Graduate Study for Minorities. From 1980 to 1988, he was a consultant to and instructor in the USC School of Cinema-Television’s Peter Stark Producing Program.
A qualified labor and commercial arbitrator, Gutenberg served in the Executive Service Corps of Southern California and was chair of the Los Angeles County Quality and Productivity Commission from 1982 to 1984, serving as a member until 2001. He was the author of five books and more than 90 articles, monographs and reports.
“Professor Gutenberg has been one of the most effective speakers in the public participation program of the Emeriti College. He has exhibited scholarship, graciousness and thorough dedication to his work,” said Paul Hadley, director of the USC Emeriti Center. The center recognized Gutenberg with the Leibovitz Award for Distinguished Service to Seniors in November.
Gutenberg is survived by his wife of 28 years, Barbara; five children from a previous marriage, including twin sons, twin daughters and a single son; and a sister.
The family has requested that, in lieu of flowers, memorial donations be made to the USC Emeriti College or the American Heart Association.
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USC in the News
for 2/8/2012 »-
The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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