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USC in the News

Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.


USC in the News 1/27/2012


The New York Times ran an op-ed by Dan Schnur of the USC Dornsife College about Mitt Romney and the Florida Republican debates. Before the debate, Schnur wrote that this was the most important night of Romney's political life. A poor performance could doom his chances at winning the primaries, though a stellar performance wouldn't guarantee the nomination would be his. The New York Times also ran a post-debate op-ed by Schnur, in which he wrote that despite some stumbles, Romney gave his best debate performance yet. "Romney did prevent Gingrich from dominating the debate stage again and in doing so he may have taken away Gingrich's best chance to reframe the race," Schnur added.

The Washington Post, in an Associated Press story, featured the rematch of a 1935 debate between USC and Wiley College, which became the basis for the 2007 movie "The Great Debaters." During the segregation era, the small, historically black Wiley College had difficulty finding a non-black college to debate. "We owe a debt of gratitude to USC for being ground-breakers in allowing us ... to really, at that point, achieve legitimacy," said Wiley's current director of forensics. Though at the time there wasn't a structure for national debate championships, the USC team was known to be nationally competitive, said Gordon Stables of the USC Annenberg School, director of the Trojan Debate Squad. The debate was also covered by a second Associated Press story and ABC News Shreveport, La., affiliate KTBS-TV.

La Repubblica (Italy) ran an op-ed by Antonio Damasio of the USC Dornsife College about the roots of moral reasoning. Damasio wrote that moral conventions grew out of instinctual, unconscious responses that developed before humans even had the ability to reason. Conscious human reasoning refined those instincts into true moral conventions. These emotions were selected in evolution because they contributed to better management of life by solving social problems, Damasio wrote.

Inc. featured research by Deborah MacInnis and Valerie Folkes of the USC Marshall School with Christine Porath, formerly of USC and now with Georgetown University. They found that when employees are rude to one another in front of customers, it elicits a strong negative reaction from them. As a result, customers do more than just view the business poorly; they may be inclined to take action to "punish" the company in some way.

Pasadena Star-News featured a speech that Lawrence Harris of the USC Marshall School gave at the 2012 Economic and Entrepreneur Summit on the United States' future economic challenges. Harris said that though it's unlikely the U.S. will face another recession, a more educated global workforce means the country faces stiffer competition from other nations. "The second problem with the developing world is that they all want to be like us -- that means to consume like us," Harris said.

The Washington Post quoted Jacques Hymans of the USC Dornsife College about the possibility of the Japanese abandoning plans to restart idled nuclear reactors.

Inside Higher Ed cited Stephen Krashen, professor emeritus of the USC Rossier School, about a study of Rosetta Stone's effectiveness as a teaching aid.

Chicago Tribune quoted Krisztina Holly, USC vice provost and executive director of the USC Stevens Institute for Innovation, on how startups are more likely to succeed if they've been vetted by the marketplace.

Forbes quoted David Logan of the USC Marshall School about the business jargon phrase "buy-in."

Fast Company quoted Leslie Saxon of the Keck School of USC on how medical data viewable on smart phones could revolutionize the health care industry.

Bloomberg Businessweek quoted Gene Miller of the USC Marshall School about rich investors buying small businesses.

Discovery News cited Christopher Stone of the USC Gould School, author of "Should Trees Have Standing," about corporate rights and environmental rights.

Voice of America quoted USC Dean of Religious Life Varun Soni and a member of USC's Hindu Student Organization about how college students view religion in their lives.

The Chronicle of Higher Education mentioned that USC is part of a consortium of schools managing a business plan competition for clean-energy entrepreneurship.

The Chronicle of Higher Education mentioned that a USC team will participate in the 2013 Solar Decathlon, sponsored by the U.S. Department of Energy.

The Wall Street Journal cited research by Kevin Murphy of the USC Marshall School about the increasing salary gap between CEOs and average workers.

Yahoo! News ran an op-ed by Susan Estrich of the USC Gould School about President Obama's State of the Union address being "Clintonesque."

Los Angeles Times mentioned that USC appears in a new Web series by James Franco. The story was also covered in another Los Angeles Times article, The Huffington Post, CBS News Los Angeles affiliate KCAL-TV, Fox News Los Angeles affiliate KTTV-TV, L.A. Weekly and Gothamist.

International Business Times noted that the USC School of Social Work partnered with tech company 2tor to develop its online master's degree program.

Associated Press reported that John Choma of the USC Viterbi School heard of the arrest of an Iranian scientist through the scientist's brother.