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USC in the News

Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.


USC in the News 1/28 to 1/30/2012


Los Angeles Times reported that Los Angeles Mayor Antonio Villaraigosa visited a class taught by Dan Schnur of the USC Dornsife College. "Case Studies in Modern Leadership" focuses on readings from a variety of leaders; Villaraigosa spoke about the policies that guide his own leadership and how he rose to become mayor. Schnur said that overcoming adversity is an important quality in a leader.

Los Angeles Times ran an op-ed by Katherine Schlaerth, professor emerita of the Keck School of USC, about Medicare making its claims files available, allowing insurers, employers and consumer groups to compare doctors. Schlaerth wrote that the information in those claims files may be misleading, because some patients don't respond to their doctors' advice. Schlaerth wrote about patients she has seen who didn't see a doctor until preventable illnesses became very serious, and then faced debilitating consequences. "Patients who don't want to hear what a doctor has to say are rarely happy with their care," she wrote.

Daily Mail (U.K.) featured research by the Zilkha Neurogenetic Institute of USC finding that the placenta's role in brain development is far more advanced than previously believed. Pat Levitt of the Keck School of USC, director of the institute, said the placenta is more than just a bag of cells. "We can think of it as a machine that can produce its own hormones, its own chemicals that can have an effect on the developing fetus itself."

Sing Tao (China) featured a conference organized by Jerome Lucido of the USC Rossier School that examined high school curriculums. The event brought together more than 170 educators to discuss the challenges in improving high school education in America.

The Huffington Post ran an op-ed by Martin Kaplan of the USC Annenberg School about the cost of entering the digital age, in terms of lost privacy. Kaplan wrote that as social media becomes more popular, consumers give up more of their personal data, allowing advertisers to market directly to them. "No one who's planning to make money off that data seems to be offering us equity in Big Brother, Inc. in exchange for X-raying our identities," Kaplan said.

Business Insider ran an op-ed by Ira Kalb of the USC Marshall School about Google's decision to consolidate its privacy policies. Kalb wrote that there's nothing inherently wrong with the decision -- what's wrong is that customers can't opt out. Kalb suggested several actions that Google could take to improve its public image and keep users happy, including modifying the company's mantra, "Don't be evil." He wrote that "perhaps Google should consider modifying it so that it does not motivate naysayers from finding evil in Google's every move."

The Chronicle of Higher Education quoted Adrianna Kezar of the USC Rossier School about campaigns by various associations to improve conditions for adjunct professors. A second story in The Chronicle of Higher Education cited an address Kezar gave on the subject at the Reclaiming Academic Democracy summit.

The Washington Post, in an Associated Press story, quoted Dan Schnur of the USC Dornsife College about the Republican establishment's feelings toward Newt Gingrich.

Forbes quoted Alec Levenson of the USC Marshall School about the pre-9/11 ease of cross-border travel for Americans traveling to Canada or Mexico.

The Denver Post quoted Bryan Gonzalez of the USC School of Cinematic Arts about electronics manufacturers bundling different products together.

Los Angeles Times noted that KUSC-FM has staged concerts in an underused auditorium at AT&T Center since it moved into the building in 2010.

QMI Agency (Canada) covered "The End of Illness," a book by David Agus of the Keck School of USC. Agus' book focuses on how regular medical diagnostics can catch and prevent many diseases.

The Hollywood Reporter mentioned that USC will host conferences related to a festival organized in tribute to Italian director Dario Argento.

Los Angeles Times ran a story by a writer at the California HealthCare Foundation Center for Health Reporting program, which is spearheaded by the USC Annenberg School and funded by the California HealthCare Foundation.

Minnesota Public Radio noted that it produced a story as a project for the California Endowment Health Journalism Fellowships, which are administered by the USC Annenberg School.

Inside Higher Ed mentioned that USC appears in a new Web series by James Franco.