Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.
USC in the News 2/24/2012
The
Chronicle of Higher Education featured the Oscar Senti-meter, a
tool designed to analyze Twitter buzz around the Academy Awards that
was created by the USC Annenberg School's Innovation Lab, the Los
Angeles Times and IBM. The tool searches through millions of tweets to
see which films people are talking about and whether the chatter is
positive, negative or neutral. Jonathan Taplin of the Annenberg School
said that the tool has identified "The Artist" as a Best Picture
favorite. "The dark horse, from our point of view, is "Midnight in
Paris," which also has a huge amount of positive sentiment," he said.
Taplin added that the lab plans to release a similar tool focused on
politics. Entertainment
Weekly also featured the Oscar Senti-meter.
The Washington Post ran an interactive piece featuring thoughts by Warren Bennis of the USC Marshall School on filmic depictions of leadership. Bennis commented on a series of different movies and what they say about leaders. He said that "The King's Speech" was a unique film about a leader because it shows an uncertain character growing into the leadership role. "All the stuff we have on leadership, it rarely shows the longitudinal, the person who inherits the throne and then has to learn to occupy it," Bennis said.
Los Angeles Times featured the 100th anniversary of the USC sports teams being named the "Trojans." In 1912, 25-year-old L.A. Times sportswriter Owen Bird was asked to come up with a name by USC's athletic director at the time, Warren Bovard. "It was one word that eventually defined an institution, created a culture and fostered an attitude that has endured for a century," the story stated. "The nickname spreads far wider than just athletes and ex-athletes," said USC Athletic Director Pat Haden. "It's doctors and lawyers and grandparents and grandchildren, all walks of life, multigenerational, if you feel an attachment to USC, you call yourself a Trojan."
U.S. News & World Report featured the graduate Technology Feasibility course taught at the USC Marshall School's Lloyd Greif Center for Entrepreneurial Studies. Students design and test a business model for a startup and prepare a pitch in three months. It gives students the chance to test out real-world projects that they can evolve into companies after they graduate. "We told the students, 'We don't want you to do an academic exercise. This has to be real,'" said Kathleen Allen of the Marshall School. The story also highlighted the Marshall School's Certificate in Technology Commercialization.
The Huffington Post ran an op-ed by Nicholas Warner of the USC Dornsife College about author Deepak Chopra's recent statement that "no one knows enough to be an atheist." Warner, an atheist, wrote that science is not about establishing truth but about establishing confidence in belief that accumulates over time. He added that Chopra's statement is fundamentally dishonest to begin with. "It frames the issue in a way that diminishes the thought and effort of all who have wrestled with belief or unbelief and, even worse, gives the false reassurance that we can safely ignore the issue because no one can answer the question with certainty," Warner wrote.
North County Times featured a high school class that studied the Holocaust using footage from iWitness, a database of survivor testimony created by the USC Shoah Foundation Institute for Visual History and Education. Students created mini-documentaries using the footage, tying the experience of survivors to modern problems such as religious persecution and genocide. Teacher Michelle Clark noted that she participated in a master class on iWitness to learn how to use the material in her classroom.
Livemint (India) highlighted "On Becoming a Leader" by Warren Bennis of the USC Marshall School. The story noted the book profiles 28 individuals to identify the makeup of successful leaders. Bennis wrote that the book was inspired by "the gap between theory and practice, the difference between what one thinks and teaches and what one does."
Las Vegas Review-Journal featured Melissa Manchester of the USC Thornton School and her newest album, "Playlist: The Very Best of Melissa Manchester." Manchester said that doing two shows a night in Vegas taught her to work hard. "People thought I was nuts, but I had a good time," she said.
The Chronicle of Higher Education cited Scott Andrew Schulz, formerly of the USC Center for Enrollment Research, Policy and Practice, about advice given to him by Jerome Lucido of the USC Rossier School.
Los Angeles Times quoted Marc Cooper of the USC Annenberg School about a recent National Enquirer cover photo featuring Whitney Houston lying in a casket.
Los Angeles Times quoted Thomas Lyon of the USC Gould School about a string of arrests in the Los Angeles Unified School District.
Los Angeles Times quoted David Carter of the USC Marshall School about basketball player Jeremy Lin's potential.
The Drum (U.K.) quoted Karen North of the USC Annenberg School about Facebook's new "premium ads."
Reuters quoted Morley Winograd of the USC Annenberg School about the millennial generation being turned off by Republican messaging.
NPR's "Talk of the Nation" interviewed Andrew Lih of the USC Annenberg School about the process of verifying facts -- particularly those sourced from new research -- on Wikipedia.
The Huffington Post cited Ken Murray of the Keck School of USC about doctors often choosing minimal end-of-life interventions.
ABC News Los Angeles affiliate KABC-TV interviewed Jeffrey Nugent of the USC Dornsife College about gas prices potentially reaching $5 a gallon.
KPCC-FM interviewed Jack Lerner of the USC Gould School about efforts to pass laws preventing 911 calls from going public.
Los Angeles Wave quoted Stephen Hanson of the USC Libraries' Cinematic Arts Library about the challenges faced by African Americans trying to break into the film industry in the past.
The Chronicle of Higher Education ran a photo of U.S. Supreme Court Justice Anthony Kennedy visiting USC last year.
The Independent (U.K.) highlighted the upcoming Los Angeles Times Festival of Books at USC, which will take place April 21-22.
Los Angeles Times mentioned that recent redistricting shifted USC's University Park Campus out of Councilmember Bernard Parks' district.
Reuters mentioned a symposium hosted by the USC School of Cinematic Arts, on the power of films to create social change.
ESPN mentioned that "The Descendants" beat "Moneyball" for the USC Libraries Scripter Award.
Business Insider ran a column by Ira Kalb of the USC Marshall School about Taco Bell's new slogan.
Jewish Journal ran a column by Bruce Phillips, USC professor of Jewish Communal Service, about how recent redistricting will affect Jewish populations in Los Angeles.
Jewish Journal highlighted a panel discussion with Neal Gabler of the USC Annenberg School, author of "An Empire of Their Own: How the Jews Invented Hollywood," and another panel moderated by Diane Winston of the Annenberg School.
The Pueblo Chieftain mentioned a performance by Daniel Lessner of the USC Thornton School.
Pitchfork highlighted KXSC Fest, an annual music festival hosted at USC by student-run radio station KXSC-AM.
TechCrunch mentioned that the car-sharing service Wheelz plans to begin rentals at USC this month. SmartPlanet also covered the news.
Los Angeles Wave mentioned that USC is located within the area of the North Area Neighborhood Council.
KCET-TV noted that images for a story were provided by the USC Libraries and by L.A. as Subject, a research collective hosted by the USC Libraries.
The Sacramento Bee quoted Dan Schnur of the USC Dornsife College about the difficulty of convincing voters to raise taxes on themselves.
The San Diego Union-Tribune quoted Murtaza Baxamusa of the USC Price School about a mortgage settlement deal between the nation's biggest banks and the states' attorneys general.
The Washington Post ran an interactive piece featuring thoughts by Warren Bennis of the USC Marshall School on filmic depictions of leadership. Bennis commented on a series of different movies and what they say about leaders. He said that "The King's Speech" was a unique film about a leader because it shows an uncertain character growing into the leadership role. "All the stuff we have on leadership, it rarely shows the longitudinal, the person who inherits the throne and then has to learn to occupy it," Bennis said.
Los Angeles Times featured the 100th anniversary of the USC sports teams being named the "Trojans." In 1912, 25-year-old L.A. Times sportswriter Owen Bird was asked to come up with a name by USC's athletic director at the time, Warren Bovard. "It was one word that eventually defined an institution, created a culture and fostered an attitude that has endured for a century," the story stated. "The nickname spreads far wider than just athletes and ex-athletes," said USC Athletic Director Pat Haden. "It's doctors and lawyers and grandparents and grandchildren, all walks of life, multigenerational, if you feel an attachment to USC, you call yourself a Trojan."
U.S. News & World Report featured the graduate Technology Feasibility course taught at the USC Marshall School's Lloyd Greif Center for Entrepreneurial Studies. Students design and test a business model for a startup and prepare a pitch in three months. It gives students the chance to test out real-world projects that they can evolve into companies after they graduate. "We told the students, 'We don't want you to do an academic exercise. This has to be real,'" said Kathleen Allen of the Marshall School. The story also highlighted the Marshall School's Certificate in Technology Commercialization.
The Huffington Post ran an op-ed by Nicholas Warner of the USC Dornsife College about author Deepak Chopra's recent statement that "no one knows enough to be an atheist." Warner, an atheist, wrote that science is not about establishing truth but about establishing confidence in belief that accumulates over time. He added that Chopra's statement is fundamentally dishonest to begin with. "It frames the issue in a way that diminishes the thought and effort of all who have wrestled with belief or unbelief and, even worse, gives the false reassurance that we can safely ignore the issue because no one can answer the question with certainty," Warner wrote.
North County Times featured a high school class that studied the Holocaust using footage from iWitness, a database of survivor testimony created by the USC Shoah Foundation Institute for Visual History and Education. Students created mini-documentaries using the footage, tying the experience of survivors to modern problems such as religious persecution and genocide. Teacher Michelle Clark noted that she participated in a master class on iWitness to learn how to use the material in her classroom.
Livemint (India) highlighted "On Becoming a Leader" by Warren Bennis of the USC Marshall School. The story noted the book profiles 28 individuals to identify the makeup of successful leaders. Bennis wrote that the book was inspired by "the gap between theory and practice, the difference between what one thinks and teaches and what one does."
Las Vegas Review-Journal featured Melissa Manchester of the USC Thornton School and her newest album, "Playlist: The Very Best of Melissa Manchester." Manchester said that doing two shows a night in Vegas taught her to work hard. "People thought I was nuts, but I had a good time," she said.
The Chronicle of Higher Education cited Scott Andrew Schulz, formerly of the USC Center for Enrollment Research, Policy and Practice, about advice given to him by Jerome Lucido of the USC Rossier School.
Los Angeles Times quoted Marc Cooper of the USC Annenberg School about a recent National Enquirer cover photo featuring Whitney Houston lying in a casket.
Los Angeles Times quoted Thomas Lyon of the USC Gould School about a string of arrests in the Los Angeles Unified School District.
Los Angeles Times quoted David Carter of the USC Marshall School about basketball player Jeremy Lin's potential.
The Drum (U.K.) quoted Karen North of the USC Annenberg School about Facebook's new "premium ads."
Reuters quoted Morley Winograd of the USC Annenberg School about the millennial generation being turned off by Republican messaging.
NPR's "Talk of the Nation" interviewed Andrew Lih of the USC Annenberg School about the process of verifying facts -- particularly those sourced from new research -- on Wikipedia.
The Huffington Post cited Ken Murray of the Keck School of USC about doctors often choosing minimal end-of-life interventions.
ABC News Los Angeles affiliate KABC-TV interviewed Jeffrey Nugent of the USC Dornsife College about gas prices potentially reaching $5 a gallon.
KPCC-FM interviewed Jack Lerner of the USC Gould School about efforts to pass laws preventing 911 calls from going public.
Los Angeles Wave quoted Stephen Hanson of the USC Libraries' Cinematic Arts Library about the challenges faced by African Americans trying to break into the film industry in the past.
The Chronicle of Higher Education ran a photo of U.S. Supreme Court Justice Anthony Kennedy visiting USC last year.
The Independent (U.K.) highlighted the upcoming Los Angeles Times Festival of Books at USC, which will take place April 21-22.
Los Angeles Times mentioned that recent redistricting shifted USC's University Park Campus out of Councilmember Bernard Parks' district.
Reuters mentioned a symposium hosted by the USC School of Cinematic Arts, on the power of films to create social change.
ESPN mentioned that "The Descendants" beat "Moneyball" for the USC Libraries Scripter Award.
Business Insider ran a column by Ira Kalb of the USC Marshall School about Taco Bell's new slogan.
Jewish Journal ran a column by Bruce Phillips, USC professor of Jewish Communal Service, about how recent redistricting will affect Jewish populations in Los Angeles.
Jewish Journal highlighted a panel discussion with Neal Gabler of the USC Annenberg School, author of "An Empire of Their Own: How the Jews Invented Hollywood," and another panel moderated by Diane Winston of the Annenberg School.
The Pueblo Chieftain mentioned a performance by Daniel Lessner of the USC Thornton School.
Pitchfork highlighted KXSC Fest, an annual music festival hosted at USC by student-run radio station KXSC-AM.
TechCrunch mentioned that the car-sharing service Wheelz plans to begin rentals at USC this month. SmartPlanet also covered the news.
Los Angeles Wave mentioned that USC is located within the area of the North Area Neighborhood Council.
KCET-TV noted that images for a story were provided by the USC Libraries and by L.A. as Subject, a research collective hosted by the USC Libraries.
The Sacramento Bee quoted Dan Schnur of the USC Dornsife College about the difficulty of convincing voters to raise taxes on themselves.
The San Diego Union-Tribune quoted Murtaza Baxamusa of the USC Price School about a mortgage settlement deal between the nation's biggest banks and the states' attorneys general.
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