Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.
USC in the News 3/13/2012
reported that Patrick Lynett and Jose Borrero of the USC Viterbi School
are working with the state of California to study past tsunami data and
project how tsunamis could affect the coast. "California is being
proactive in its effort to re-evaluate certain elements of its tsunami
preparedness based on lessons learned from the Japan event," Borrero
said. If an oil tanker or cargo ship tore loose in the ports during a
tsunami, the problem could escalate very quickly, Lynett told Daily
The Huffington Post featured Elyn Saks of the USC Gould School, who recently gave the keynote address at Loyola Marymount University for the 50th anniversary of the Airport Marina Counseling Service. The story stated that Saks is an accomplished academic who is also schizophrenic. Her address focused on how the mentally ill are still capable of successful, happy lives. The article noted that Saks used her MacArthur "genius" grant to set up a think tank at USC, the Saks Institute for Mental Health Law, Policy and Ethics.
The Huffington Post ran a column by Martin Kaplan of the USC Annenberg School about young people being more risk-averse than in the past, and what that means for the culture at large. Kaplan wrote that he's not surprised many students are less likely to embrace a carefree, entrepreneurial spirit, since they recognize just how difficult it is to find success, and how "Horatio Alger platitudes" are built on unrealistic notions of luck. "It's not called 'dumb luck' for nothing," Kaplan added.
The Desert Sun highlighted research by W. James Gauderman of the Keck School of USC on the link between lung development in children and air pollution. He found that in highly polluted areas on average five percent of children have abnormally low lung development. "Any new source of particulate matter would be of concern to children's health," Gauderman said.
Business Insider ran a column by Ira Kalb of the USC Marshall School about the NCAA's marketing of March Madness. Names like Sweet Sixteen, Final Four and Elite Eight help keep these competitions in the forefront of fans' minds, Kalb wrote. If you create catchy slogans and logos, "people will broadcast them for you and further your brand reach, frequency, and engagement," he added.
Angeles Times quoted Douglas Prisco of the Keck School of USC about
sleep deprivation among Americans.
Los Angeles Times quoted Carol Koprowski of the Keck School of USC about a new study finding that consuming red meat increases one's risk of premature death.
Shanghai Daily (China) quoted Yong Gang Li of the USC Dornsife College about the 2011 tsunami that devastated Japan.
EFE (Spain) quoted Martin Kaplan of the USC Annenberg School about the fracturing of TV audiences and how media companies will deal with piracy.
National Geographic quoted Costas Synolakis of the USC Viterbi School on why the Hellenic arc is tsunami-prone.
History interviewed Erroll Southers of the USC Price School about the FBI.
New York Post quoted Melora Sundt of the USC Rossier School about student-faculty relationship policies at various universities.
KPCC-FM's "Patt Morrison" interviewed Martin Kaplan of the USC Annenberg School about TV news relying on "cliffhangers" to keep audiences interested.
La Opinion quoted Sherry Bebitch Jeffe of the USC Price School about challenges for Republican primary candidates campaigning in California.
News at a Glance
Guardian (U.K.) highlighted research by Alan Horsager of the Keck
School of USC on restoring vision to the blind.
The Philippine Star (Philippines) highlighted an upcoming workshop by Aaron Thomas of the USC School of Cinematic Arts.
North County Times ran a column by Susan Estrich of the USC Gould School about late conservative publisher Andrew Breitbart.
North County Times ran a column by Susan Estrich of the USC Gould School about the Super Tuesday primaries.
La Opinion reported that the Ostrow School of USC offered free dental checkups at a recent health fair sponsored by Telemundo.
Variety mentioned that the USC School of Cinematic Arts is hosting the 5D/Flux Design Forum.
San Francisco Chronicle noted that USC purchased Bay Area classical music station KDFC-FM.
KPCC-FM noted that it produced a story with the California HealthCare Foundation Center for Health Reporting program, which is spearheaded by the USC Annenberg School and funded by the California HealthCare Foundation.
MTV News reported that singer Katy Perry will perform at the USC Galen Center during the Nickelodeon Kid's Choice Awards.
The Austin Chronicle mentioned that USC appeared in a Web series by James Franco.