Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.
USC in the News 3/13/2012
Featured Stories
KPCC-FM
reported that Patrick Lynett and Jose Borrero of the USC Viterbi School
are working with the state of California to study past tsunami data and
project how tsunamis could affect the coast. "California is being
proactive in its effort to re-evaluate certain elements of its tsunami
preparedness based on lessons learned from the Japan event," Borrero
said. If an oil tanker or cargo ship tore loose in the ports during a
tsunami, the problem could escalate very quickly, Lynett told Daily
Breeze.
The
Huffington Post featured Elyn Saks of the USC Gould School, who
recently gave the keynote address at Loyola Marymount University for
the 50th anniversary of the Airport Marina Counseling Service. The
story stated that Saks is an accomplished academic who is also
schizophrenic. Her address focused on how the mentally ill are still
capable of successful, happy lives. The article noted that Saks used
her MacArthur "genius" grant to set up a think tank at USC, the Saks
Institute for Mental Health Law, Policy and Ethics.
The
Huffington Post ran a column by Martin Kaplan of the USC Annenberg
School about young people being more risk-averse than in the past, and
what that means for the culture at large. Kaplan wrote that he's not
surprised many students are less likely to embrace a carefree,
entrepreneurial spirit, since they recognize just how difficult it is
to find success, and how "Horatio Alger platitudes" are built on
unrealistic notions of luck. "It's not called 'dumb luck' for nothing,"
Kaplan added.
The
Desert Sun highlighted research by W. James Gauderman of the Keck
School of USC on the link between lung development in children and air
pollution. He found that in highly polluted areas on average five
percent of children have abnormally low lung development. "Any new
source of particulate matter would be of concern to children's health,"
Gauderman said.
Business
Insider ran a column by Ira Kalb of the USC Marshall School about
the NCAA's marketing of March Madness. Names like Sweet Sixteen, Final
Four and Elite Eight help keep these competitions in the forefront of
fans' minds, Kalb wrote. If you create catchy slogans and logos,
"people will broadcast them for you and further your brand reach,
frequency, and engagement," he added.
Experts Quoted
Los
Angeles Times quoted Douglas Prisco of the Keck School of USC about
sleep deprivation among Americans.
Los
Angeles Times quoted Carol Koprowski of the Keck School of USC
about a new study finding that consuming red meat increases one's risk
of premature death.
Shanghai
Daily (China) quoted Yong Gang Li of the USC Dornsife College about
the 2011 tsunami that devastated Japan.
EFE
(Spain) quoted Martin Kaplan of the USC Annenberg School about the
fracturing of TV audiences and how media companies will deal with
piracy.
National
Geographic quoted Costas Synolakis of the USC Viterbi School on why
the Hellenic arc is tsunami-prone.
History
interviewed Erroll Southers of the USC Price School about the FBI.
New
York Post quoted Melora Sundt of the USC Rossier School about
student-faculty relationship policies at various universities.
KPCC-FM's
"Patt Morrison" interviewed Martin Kaplan of the USC Annenberg School
about TV news relying on "cliffhangers" to keep audiences interested.
La
Opinion quoted Sherry Bebitch Jeffe of the USC Price School about
challenges for Republican primary candidates campaigning in California.
News at a Glance
The
Guardian (U.K.) highlighted research by Alan Horsager of the Keck
School of USC on restoring vision to the blind.
The
Philippine Star (Philippines) highlighted an upcoming workshop by
Aaron Thomas of the USC School of Cinematic Arts.
North
County Times ran a column by Susan Estrich of the USC Gould School
about late conservative publisher Andrew Breitbart.
North
County Times ran a column by Susan Estrich of the USC Gould School
about the Super Tuesday primaries.
La
Opinion reported that the Ostrow School of USC offered free dental
checkups at a recent health fair sponsored by Telemundo.
Variety
mentioned that the USC School of Cinematic Arts is hosting the 5D/Flux
Design Forum.
San
Francisco Chronicle noted that USC purchased Bay Area classical
music station KDFC-FM.
KPCC-FM
noted that it produced a story with the California HealthCare
Foundation Center for Health Reporting program, which is spearheaded by
the USC Annenberg School and funded by the California HealthCare
Foundation.
MTV
News reported that singer Katy Perry will perform at the USC Galen
Center during the Nickelodeon Kid's Choice Awards.
The
Austin Chronicle mentioned that USC appeared in a Web series by
James Franco.

