Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.
USC in the News 5/12 to 5/14/2012
The New York Times highlighted research by Joseph Nunes of the USC Marshall School and colleagues, finding that ostentatious displays of wealth thrived during the recession. The research examined products from high-end consumer goods companies like Louis Vuitton and Gucci, and found that logos were far more prominently displayed on products introduced during the recession than on those going out of circulation.
Asian Journal reported that USC alumnus Wilfred "Fred" Uytengsu donated $8 million to fund USC's new Uytengsu Aquatics Center. "The USC community takes such profound pride in its student-athletes, and Mr. Uytengsu's gift sends a strong message of support," said USC President C. L. Max Nikias.
The Atlantic featured research by Darius Lakdawalla of the USC Price School and colleagues, finding that the majority of 150 cancer patients were willing to chose a "hopeful gamble" treatment option that came with some risk. When offered a choice between a "safe" option and one that carried some risk, 80 percent chose the gamble. "Some patients are willing to take significant risks with their own lives in pursuit of a major gain in survival; others want to play it safe," Lakdawalla said. "The health-care system should respect those differences."
U.S. News & World Report ran an op-ed by Ibrahim Busnaina of the Keck School of USC on the need for medical students to study cultural diversity. The U.S. is growing increasingly more diverse, and thus medical professionals will increasingly encounter language or cultural barriers, Busnaina wrote. He recommended that medical professionals prepare by identifying the languages spoken in the population they serve. "Familiarize yourself with language charts, which list languages that patients can point to in order to identify their native tongue, so that you can call in an interpreter," Busnaina wrote.
The Huffington Post featured Paul Debevec of USC's Institute for Creative Technologies and his work with digital movie characters. The story highlighted Light Stage X, a system that captures movement to create photorealistic digital characters. "We're getting to the point where these digital puppets of people that you can drive with real actors' performances are going to look totally photoreal, even in close-up, and relevant to the video game industry, even in real time," Debevec said. In 2010 Debevec won an Academy Award for the technology.
China Economic Review (China) ran an op-ed by John Van Fleet, assistant dean and executive director of the USC Marshall School's Global Executive M.B.A. program in Shanghai, about Chinese students in the United States. He wrote that Chinese students studying in America could be an excellent way to reduce future geopolitical strife. "Surely some of the million-odd Chinese who have lived in the U.S. have by now gained affection for the place," Van Fleet wrote. "As they become leaders of families, businesses and perhaps government, that affection should translate into an incremental reduction in potential friction."
L.A. Weekly featured research by Mary Helen Immordino-Yang of the USC Rossier School indicating that students shouldn't be disciplined for daydreaming. "Diminishing opportunities for young people to look inward and reflect could have negative effects on their well-being, morality and academic success," Immordino-Yang wrote.
The Docklands & East London Advertiser (U.K.) featured the USC Trojan Marching Band, which is giving an evening performance at London's Canary Wharf. The band appeared in the opening Olympic ceremonies in 1932, 1984 and 1996, as well as at the 2002 Winter Games. The band has also played for five U.S. presidents and been featured in a Fleetwood Mac video.
Whittier Daily News highlighted a study by Hugh Hurt, USC professor emeritus of safety science, studying motorcycle accidents in Los Angeles. Hurt found that riders involved in accidents were overwhelmingly without training, with 92 percent having taught themselves or learned from family members or friends.
The Washington Post quoted Edward Kleinbard of the USC Gould School about the tax ramifications of Facebook co-founder Eduardo Saverin giving up his U.S. citizenship. Kleinbard was also quoted by Los Angeles Times, CBS News' "CBS This Morning" and Bloomberg News.
The Washington Post, in an Associated Press story, quoted Todd Boyd of the USC School of Cinematic Arts about the role celebrities can play in politics.
Fox Business' "Varney & Co." interviewed Steven Ross of the USC Dornsife College about a fundraiser that actor George Clooney hosted for President Obama. KPCC-FM's "Patt Morrison" also interviewed Ross.
CNN interviewed Steven Ross of the USC Dornsife College about the actress Eva Longoria's support for President Obama's reelection campaign.
Times of Malta (Malta) cited Manuel Castells of the USC Annenberg School about the Internet and networked society.
San Francisco Chronicle quoted Dan Schnur of the USC Dornsife College about the term limits that Proposition 28 would place on California legislators.
Chicago Tribune cited Stephen O'Leary of the USC Annenberg School about his former classmate, politician Rahm Emanuel.
The Indianapolis Star quoted Laura Castaneda of the USC Annenberg School about a Time magazine cover that showed a woman breastfeeding a three-year-old.
Bay Area News Group quoted Dan Schnur of the USC Dornsife College about California's budget cuts and the potential effects they could have on Gov. Jerry Brown.
The Daily Beast quoted Kirk Snyder of the USC Marshall School about the role millennials will play in the workplace.
News at a Glance
The Economist cited a study by Gerard Tellis of the USC Marshall School and a colleague, finding that innovators captured only 7 percent of the market for their product over time.
The San Luis Obispo Tribune reported that pianist Norman Krieger of the USC Thornton School performed with the San Luis Obispo Symphony in its season-closing concert.
Scientific American ran a column by USC student Christina Irvin about the USC Dornsife College's Guam and Palau Program.
Idaho Press-Tribune cited a USC study detailing the annual education spending in 12 different countries.
Los Angeles Daily News cited a 2001 USC study of children raised by gay parents.
Contra Costa Times mentioned that the Southern California Mormon Choir has performed on KUSC-FM.
Boing Boing mentioned that blogger Cory Doctorow served as the Fulbright Chair at the USC Center on Public Diplomacy