Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.
USC in the News 6/28/2012
Today featured Bandit, a socially assistive robot created by the
USC Viterbi School. Bandit motivates and corrects physical therapy
patients as they carry out exercises. USC and the Rancho Los Amigos
National Rehabilitation Center launched a study this month to compare
improvements in stroke patients working with robots and those working
only with humans. "It may seem counterintuitive to say, 'Do we want
robots in people's lives?'" said Maja Mataric of the USC Viterbi
School. "But I think that's going back to people's natures. We're very
Los Angeles Times ran a review of "A People's Guide to Los Angeles" by Laura Pulido of the USC Dornsife College and colleagues, a historical guide to cultural struggle and social change in L.A. The guide highlights spots like the Black Panther Party's former L.A. headquarters, where the group and city police had a four-hour shootout in 1969. Pulido said that the book is the culmination of 15 years of work. "This project helped me embrace much more deeply other versions of L.A. history and geography," she said.
Los Angeles Times ran a Q&A with Craig Stanford of the USC Dornsife College, co-director of USC's Jane Goodall Research Center, about the killing of a baby chimpanzee by an adult male chimp at the Los Angeles Zoo. Stanford said that unfortunately this is something that does happen among chimps. "It could be because the male views the baby as future competition," he added. Another Los Angeles Times story quoted Stanford.
U.S. News & World Report featured a study by Tatiana Melguizo of the USC Rossier School and a colleague, finding that minority college students majoring in science, technology, engineering and math (STEM) fields typically earn more than their peers. "The premiums for majoring in STEM fields are huge," Melguizo said.
Forbes ran a Q&A with Paul Orfalea of the USC Marshall School, a USC alumnus and founder of Kinko's. Orfalea said he was inspired to start his business after seeing the long lines of students in front of Xerox machines in university libraries. "Anywhere there's a long line, there's opportunity," he said. Orfalea overcame dyslexia and ADHD, and went on to found not only Kinko's but the philanthropic Orfalea Foundation.
Associated Press featured work by the USC Annenberg School's Innovation Lab to make the AIDS Memorial Quilt digitally accessible. The project, coordinated by Anne Balsamo of the USC Annenberg School, lets users view specific panels from the quilt and the people they are dedicated to. Users can post stories and comments alongside the online quilt.
RTT News featured work by researchers at the USC Viterbi School and other institutions, who found a way to transmit data at speeds up to 2.56 terabits per second using twisted beams of light. "You're able to do things with light that you can't do with electricity," said Alan Willner of the USC Viterbi School.
Business Insider ran a column by Ira Kalb of the USC Marshall School on the reasons for Apple's success. Kalb wrote that while the media touts the company's platform control, Steve Jobs' obsession with detail and his genius, these are all cases of selective memory. The real cause for Apple's success is its marketing, he added. "Unlike the old days when rivals positioned Apple advantages as negatives, Apple has learned to communicate its unique advantages as benefits to customers," Kalb wrote.
New York Times quoted Richard Green of the USC Lusk Center for Real
Estate about the housing recovery.
Los Angeles Times quoted Joseph Touch of the USC Viterbi School's Information Sciences Institute about ICANN's authority over Internet addresses.
Los Angeles Times quoted Glenn Melnick of the USC Price School about the California Public Employees' Retirement System (CalPERS).
ABC News' "Good Morning America" interviewed Naj Meshkati of the USC Viterbi School about security lapses at the Centers for Disease Control, which houses deadly biological agents. ABC Radio Colorado Springs, Colo., affiliate KVOR-AM also interviewed Meshkati.
Inside Higher Ed quoted Adrianna Kezar of the USC Rossier School about a new report on university adjuncts being able to vote in faculty senates and academic departments.
The Sacramento Bee quoted James Ferris of the USC Price School about nonprofit organizations that raise money using fireworks.
The Orange County Register cited a prediction by Gary Painter of the USC Lusk Center for Real Estate that an aging immigrant population will provide a long-term boost to housing.
KPCC-FM's "The Madeline Brand Show" interviewed Dana Goldman of the USC Price School and the USC School of Pharmacy about the Supreme Court decision on the Affordable Care Act. Pittsburgh Tribune-Review also quoted Goldman.
KPCC-FM interviewed Joel Hay of the USC School of Pharmacy about the Supreme Court's ruling on the Affordable Care Act.
News at a Glance
New York Times mentioned that newly elected Egyptian President
Mohamed Morsi is a USC alumnus. The story was also reported by USA
Economist, two Associated
Press stories (second link here)
Los Angeles Times highlighted a 1930 article about Karl Waugh, then USC dean of psychology, who used an electric galvanoscope to measure the emotional reactions of film stars including Buster Keaton.
Curbed L.A. reported that Richard Green of the USC Lusk Center for Real Estate will participate in a discussion about development in downtown Los Angeles.
Northwest Herald reported that Melissa Manchester of the USC Thornton School will host piano classes during the event "America Celebrates the Piano."
Detroit Free Press highlighted a one-day screenwriting class by Bonnie Garvin of the USC School of Cinematic Arts.
Pittsburgh Post-Gazette mentioned a USC globalization conference.