Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.
USC in the News 12/8 to 12/10/2012
Los Angeles Times featured the USC Lusk Center for Real Estate’s Casden Industrial and Office Forecast, which identified continued growth in Southern California. “We predict office market rents to stabilize in as little as six months, but a sustained recovery could be many years off,” said Tracey Seslen of the USC Marshall School. A second Los Angeles Times story cited the report.
Univision Los Angeles affiliate KMEX-DT featured Ostrow School of USC students and faculty, who are offering free dental exams for local children in community clinics. The story cited a study by Pia Pannaraj of the Keck School of USC, who found that students with poor dental health are four times as likely to have a low grade point average in school.
CNN ran an op-ed by Dave Logan of the USC Marshall School about the fiscal cliff negotiations as an example of “how not to make a deal.” “In Washington, what we need is a band of leaders to take the key clamoring politicians off site, without cameras or press conferences,” Logan wrote. “Camp David was meant for such occasions. Or to keep costs down, how about a conference room at a Motel 6?”
Wired featured a $1.2 million grant from Google to the Geena Davis Institute on Gender in Media that will help fund research by Stacy Smith of the USC Annenberg School. Smith has studied the prevalence of female roles in Hollywood films, finding huge disparities. The news was also covered by NBC News Los Angeles affiliate KNBC-TV.
Press Trust of India (India) featured research by Paul Newton of the USC Viterbi School and colleagues, finding that Google’s search algorithm can be used to track the spread of cancer cells in the human body. “Each of the sites where a spreading, or metastatic, tumor could show up are analogous to Web pages,” Newton said. LiveScience also featured the research.
Bloomberg Businessweek ran a column by Warren Bennis of the USC Marshall School about the rise of specialized master’s degrees. He wrote that the purpose of an MBA is to produce a generalist; specialization is something that should come afterward. “Specialized management courses are useful but should come well after the complexity of management and business are understood,” Bennis wrote. The column cited Deborah MacInnis of the USC Marshall School regarding the rise of specialized degrees.
Palm Springs Life ran a Q&A with Donald McInnes of the USC Thornton School, who teaches some students in Palm Springs. He spoke about his friendship with composer Leonard Bernstein and performing for Hollywood studios for 25 years. “I did 80 movies a year, including ‘Finding Nemo,’ ‘Pretty Woman,’ ‘Titanic,’ ‘Fourth of July,’ ‘The Little Mermaid,’ and ‘Red October,’” McInnes said. “I was the principal violist for Barbra Streisand for all her tours and recordings and movies from 1985 to 2000.”
Business Insider ran a column by Ira Kalb of the USC Marshall School about $50-a-cup coffee and why a product that expensive can be successful. “Just as Rolex watches, Christian Louboutin shoes (with their distinctive red soles), Vertu phones, Mount Blanc pens, and other premium brands that have lasted the test of time, super premium coffees give their consumers what that they want,” Kalb wrote.
The Washington Post cited a business tax proposal by Edward Kleinbard of the USC Gould School.
Los Angeles Times quoted Christopher Sampson of the USC Thornton School about pre-World War II music.
San Francisco Chronicle quoted Dan Schnur of the USC Dornsife College about gay marriage as a political issue.
NBC News interviewed Andrew Lih of the USC Annenberg School about a study on Wikipedia.
NBC News New York affiliate WNBC-TV interviewed David Cruz of the USC Gould School about the impact of possible U.S. Supreme Court decisions on gay marriage.
The New York Times reported that USC was included in an executive compensation list of private universities by The Chronicle of Higher Education. The Chronicle of Higher Education ran a second story. The report was also covered in two Associated Press stories in The Washington Post (second link here).
The Washington Post reported that Roberto Suro of the USC Annenberg School would be speaking on a panel.
Los Angeles Times mentioned crimes targeting USC students in two stories (additional link here). The story was also covered by two Associated Press articles in The Washington Post (second link here), Associated Press, CNN, L.A. Observed, NBC News Los Angeles affiliate KNBC-TV, MundoFox Los Angeles affiliate KWHY-TV, Telemundo Los Angeles affiliate KVEA-TV, Voxxi and La Opinion.
Los Angeles Times mentioned that USC offers substantial aid in the form of scholarships and grants.
Los Angeles Times mentioned that police records on the death of Mexican journalist Ruben Salazar are held in a USC Libraries archive.
The Daily Beast included USC in a list of universities.
Reuters ran a photo of former Florida Gov. Charlie Crist at the inaugural symposium of the USC Schwarzenegger Institute for State and Global Policy.