Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.
USC in the News 12/14/2012
The Huffington Post ran an op-ed by Peter Cardon of the USC Marshall School about “social business,” driven primarily by social media. Cardon highlighted USC’s collaboration with IBM to include a social networking curriculum in some courses. “As the program develops, students learn that through the use of social software and an open, supportive culture, organizations can activate networks of people — employees, clients, business partners — to improve and accelerate how work gets done,” Cardon wrote.
Eastern Daily (China) featured Mark Harris of the USC School of Cinematic Arts, executive producer of the new film “Gongfu,” which just premiered in China. Harris discussed the collaboration between USC and the Communication University of China, which he helps guide. “I’m not a martial arts expert, but I understand Western audiences,” Harris said.
Fast Company ran an op-ed by Gerard Tellis of the USC Marshall School attributing Hewlett-Packard’s decline to “the incumbent’s curse.” A recent study co-authored by Tellis found that successful companies often suffer from three cultural biases: protecting their current successful products, focusing on the present, and being risk-averse. Even though Hewlett-Packard developed an e-book back in 2005, the company failed to commercialize the innovation, Tellis wrote.
The Atlantic featured USC Dornsife College student Samuel Krueger and his award-winning thesis, “Delimiting the Postmodern Urban Center: An Analysis of Urban Amenity Clusters in Los Angeles.” Krueger created a map of Los Angeles, assigning “centrality” scores based on a variety of factors, including entertainment, full-service restaurants and hotels. The work was also featured by KCRW-FM’s “Which Way, L.A.?”
Los Angeles Times highlighted “The Unfinished Swan,” an indie video game developed while its producer, USC alumnus Max Geiger, was a student at USC. Geiger said that a professor at USC’s Institute for Creative Technologies pushed him to explore innovative territory in game development.
The Wall Street Journal quoted Calla Wiemer of the USC U.S.-China Institute about China’s economy.
Los Angeles Times quoted Dowell Myers of the USC Price School about California’s population rising as the economy improves.
Bloomberg News quoted Dan Schnur of the USC Dornsife College about retiring California state employees receiving large payouts for unused leave.
The Orange County Register quoted David Carter of the USC Marshall School about potential TV deals for the Los Angeles Dodgers.
KQED-FM’s “Forum” interviewed David Kang of the USC Dornsife College about North Korea’s recent firing of a rocket.
KCET-TV’s “SoCal Connected” interviewed Sherry Bebitch Jeffe of the USC Price School about how Californian Democrats could change Proposition 13’s property tax rules.
The Wall Street Journal noted that USC has produced more Olympians than any other U.S. university, suggesting that fans of the Olympic Games should consider giving to the university, even if they aren’t alumni.
San Jose Mercury News mentioned that USC is one of several area schools whose stem cell research has contributed to the creation of thousands of California jobs.
Truthdig ran a column by Richard Reeves of the USC Annenberg School about anti-union legislation passed in Michigan last week.
Truthdig ran a column by Robert Scheer of the USC Annenberg School about news coverage of the trial of American soldier Bradley Manning.
Univision Los Angeles affiliate KMEX-DT reported that Rose Parade Queen Vanessa Manjarrez visited patients at USC Norris Comprehensive Cancer Center.
KCET-TV noted that images for a story were provided by the USC Libraries and by L.A. as Subject, a research collective hosted by the USC Libraries.