USC Media and Public Relations

KCRW-FM’s “Which Way, LA?” featured Glorya Kaufman, who recently endowed the USC Glorya Kaufman School of Dance, as well as USC Thornton School Dean Robert Cutietta, who will be the dance school’s new dean. “It will be based in classical, contemporary ballet. It’s not going to be commercial dance,” Cutietta said. Kaufman said she hopes the school will raise L.A.’s national profile as a center for quality dance.

The Wall Street Journal featured USC Marching Band Director Arthur Bartner, who has held the position for 42 years. The story noted USC’s marching band is considered one of the most innovative in college sports, having performed at Los Angeles Lakers games, Hollywood awards ceremonies and Fleetwood Mac concerts. “The Trojan band is more into the team than any other band,” Bartner said.

Los Angeles Times featured a report by Jonathan Taplin of the USC Annenberg School and colleagues finding that Google and Yahoo, which have cultivated relationships with Hollywood, place many ads on Internet piracy sites. “We thought it would be easier if they knew what ad networks were putting ads on pirate sites — so they could avoid them,” Taplin said.

Los Angeles Times featured the award-winning master’s thesis by USC alumnus Samuel Krueger, who mapped out the “heart” of Los Angeles. “I don't want to say it's comparable to Manhattan or the Loop in any aesthetic sense; obviously it's not,” Kreuger said. “Los Angeles has its own way of making a center.”

Bloomberg Businessweek ran a column by Warren Bennis of the USC Marshall School about online education in academia, noting that USC President C. L. Max Nikias has emerged as a dynamic leader in this field. Several USC schools have created online master’s programs; within a few years, every USC school is expected to have a “sensible and sustainable” graduate degree program.

Forbes ran an op-ed by Gerard Tellis of the USC Marshall School about American innovation. He wrote that a robust culture of trial and error regarding innovation is the country’s biggest asset: “The U.S. absolutely must not lose the culture of innovation. In so doing, it can remain the pre-eminent innovative economy of the 21st century.”

The New York Times quoted Clayton Dube of the USC U.S.-China Institute about Richard Baum, the founder of an influential online forum called Chinapol. Dube is now one of the moderators of the forum. Los Angeles Times also quoted Dube.

The Wall Street Journal quoted Leslie Saxon of the Keck School of USC about body sensing technology developed for mobile phones.

The Wall Street Journal quoted David Carter of the USC Marshall School about Tim Tebow’s sponsors.

Los Angeles Times quoted Edward Kleinbard of the USC Gould School about the U.S. corporate tax rate and the fiscal cliff.

Los Angeles Times quoted Glenn Melnick of the USC Price School about St. John’s Health Center hospital.

Los Angeles Times quoted Todd Boyd of the USC School of Cinematic Arts about Quentin Tarantino’s new movie, “Django Unchained.”

BBC (U.K.) interviewed Lars Perner of the USC Marshall School about post-Christmas shopping online.

CNN quoted David Kang of the USC Dornsife College about the election of South Korea’s president.

Bloomberg TV interviewed Clayton Dube of the USC U.S.-China Institute about China’s attempts at censoring the Internet.

People’s Daily (China) quoted Clayton Dube of the USC U.S.-China Institute about China’s efforts to strengthen its cultural industries.

The Orange County Register quoted David Carter of the USC Marshall School about the need for winners in American culture.

KPCC-FM quoted Katharine Strunk of the USC Rossier School about the No Child Left Behind law.

The New York Times mentioned a collaboration between USC and Malaysia’s Multimedia University.

The New York Times ran an obituary for USC alumnus Gen. H. Norman Schwarzkopf. Los Angeles Times also ran an obituary.

The Chronicle of Higher Education mentioned Solomon Golomb of the USC Viterbi School was recently named a winner of the National Medal of Science.

The Wall Street Journal mentioned USC’s career-services office offers job leads and advice.

Los Angeles Times mentioned that professors from USC contributed to a report on binge drinking in the military.

Los Angeles Times mentioned USC’s Doheny Library provided materials for a new exhibition called “Pages.”

Los Angeles Times mentioned that experimental composer John Cage attended classes at USC. The story mentioned the USC Thornton Percussion Ensemble studied his work.

Conan O’Brien featured USC student Suemy Gonzalez with the band Trio Ellas. The band performed a song with Ben Gibbard; the song was arranged by Andy Abad of the USC Thornton School.

Business Insider ran a column by Ira Kalb of the USC Marshall School about Toyota’s crisis management mistakes in the wake of a class action lawsuit. Business Insider ran another column by Kalb about the Kardashian sisters and their brand.

Minneapolis Star-Tribune ran a Q&A with David Treuer of the USC Dornsife College about exploring Ojibwe country in the winter.

The Huffington Post ran a column by Martin Kaplan of the USC Annenberg School about the future of virtual reality technology and entertainment media.

The History Channel’s “Seven Signs of the Apocalypse” interviewed David Hutchins of the USC Dornsife College about the danger of red tides.

KPCC-FM mentioned that a physician at the Keck School of USC treated a case of chronic joint inflammation.

KPCC-FM mentioned that 10 percent of USC football ticketholders used the Expo Line this season.

CBS News Los Angeles affiliate KCBS-TV mentioned a gift drive for special needs children held at USC. CBS News Los Angeles affiliate KCBS-TV ran a second story.

KCET-TV noted that images for a story were provided by the USC Libraries and by L.A. as Subject, a research collective hosted by the USC Libraries.

Los Angeles Times mentioned NCAA sanctions against USC’s football program.

Ventura County Star mentioned USC’s Bovard Field was a shooting location for The Three Stooges.