USC Media and Public Relations

The Chronicle of Higher Education highlighted an upcoming conference of admissions officials at the USC Center for Enrollment Research, Policy and Practice. The conference will include experts in non-cognitive aspects of learning. Jerome Lucido of the USC Rossier School said that new measures of student potential are needed, and will eventually come to be used by admissions officers. “We don’t do enough work to understand why one student with a 3.5 GPA was successful and another one wasn’t,” he added.

The Chronicle of Higher Education ran an op-ed by Mark Marino of the USC Dornsife College and a colleague about @occupymla, a novelty Twitter account that they’ve used to challenge academe’s power structure, focusing particularly on adjuncts. “We think of Occupy MLA as ‘netprov,’ a form we have been developing for the past few years, creatively and critically, as part of our work in the field of electronic literature,” Marino and colleague wrote. “Netprov creates stories that are networked, collaborative, and improvised in real time.”

Los Angeles Times featured Midori Goto of the USC Thornton School, who performed with the Los Angles Philharmonic this past weekend. The story stated that in addition to maintaining a rigorous performance schedule, Goto spends a great deal of time working with nonprofit music-advocacy organizations and teaching her students. “I love my students — they motivate me,” Goto said. “She’s very probing and introspective. She’s definitely a thinking artist,” said New York Philharmonic Concertmaster Glenn Dicterow, who will join the USC Thornton School in the fall. USC Thornton School Dean Robert Cutietta said that Goto was initially hesitant to take a position here, though she now thinks of L.A. as home. Ralph Kirshbaum of the USC Thornton School said that Goto has found a balance between her touring and work life.

Daily Mail (U.K.) featured research by Dowell Myers of the USC Price School finding that a decline in California’s child population could harm the state’s economic future. NBC News Los Angeles KNBC-TV interviewed Myers about the situation. “We expect our kids to grow up to be good workers and great taxpayers,” Myers said. “But we have half as many as we need to support all these older boomers who are going to expect healthcare and someone to buy their house.” The research was also covered by The Sacramento Bee and San Jose Mercury News.

ABC News Chicago affiliate WLS-TV covered a USC study finding that up to one in three stroke survivors go on to develop depression. Researchers looked at more than 10,000 stroke survivors over 21 years, and found that those who suffered depression afterward were at three times greater risk of dying early.

Business Insider ran a column by Ira Kalb of the USC Marshall School about Apple’s stock price dropping, and what it may indicate about the company’s public image. “When Steve Jobs was running Apple, he did a really good job of managing expectations,” Kalb wrote. “The new regime seems to have lost that skill.”

USA Today quoted David Carter of the USC Marshall School about Nike’s deal with pro golfer Rory McIlroy.

Los Angeles Times quoted Sharon Orrange of the Keck School of USC about flu outbreak levels in L.A.

Los Angeles Times quoted Dan Schnur of the USC Dornsife College about Los Angeles mayoral candidate Kevin James.

China Daily (China) interviewed Stanley Rosen of the USC Dornsife College about the appeal of Chinese martial arts films.

The Huffington Post interviewed Jody Armour of the USC Gould School about a missing persons case.

LiveScience quoted Jan Amend of the USC Dornsife College about a study on the origin of life.

The New York Times cited a study by Stacy Smith of the USC Annenberg School finding a dearth of female characters in top-grossing Hollywood films.

The Chronicle of Higher Education ran an op-ed by Tania Modleski of the USC Dornsife College about a complaint filed by a USC professor regarding denial of tenure.

Los Angeles Times reported that Raphael Bostic of the USC Lusk Center for Real Estate moderated a housing forum featuring the L.A. mayoral candidates.

Los Angeles Times reported on the proposed Los Angeles Memorial Coliseum lease agreement between USC and the state of California.

PBS News’ “MediaShift” ran a column by Andrew Lih of the USC Annenberg School on the highlights of this year’s Consumer Electronics Show.

Daily Mail (U.K.) mentioned that Playboy founder Hugh Hefner’s will divides his fortune among his children, USC and several charities.

Daily Mail (U.K.) cited a USC biography of 19th century California outlaw Tiburcio Vasquez.

Los Angeles Sentinel mentioned a forum for L.A. mayoral candidates that will be held at USC.