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USC in the News

Each year, USC programs and faculty research are highlighted in print, broadcast and online stories throughout the world. Highlights of recent news coverage are compiled by USC Media Relations.


USC in the News 2/5/2013


Bloomberg Businessweek ran a column by Warren Bennis of the USC Marshall School about MBA mentorship at the USC Marshall School. Bennis said that mentoring is a critical component of any MBA program, and John Bertrand of the USC Marshall School agreed. “One of the key factors in the program’s success is Bertrand himself, a Marshall School alum who is steeped in the famous Trojan Network,” Bennis wrote. “Because of his connections, he’s been able to recruit about 40 mentors, many of whom he’s known for years. In fact, he’s been leading this effort for the past 15 years.”

Maclean’s (Canada) highlighted research by Richard Easterlin of the USC Dornsife College finding that life satisfaction among Chinese citizens declined between 1990 and the mid-’00s. The study found that the loss of social safety nets and income inequality drove much of that dissatisfaction. “The evidence is that the rich-poor gap in life satisfaction in China is quite high relative to most countries,” Easterlin said.

The Huffington Post ran a column by Martin Kaplan of the USC Annenberg School about health care in America. “Compare the health of the American people with our peer nations,” Kaplan wrote. “Side by side with the world’s wealthy democracies, America comes in last, and over the past several decades, it’s only gotten worse.”

NBC News Los Angeles affiliate KNBC-TV interviewed Jack Lerner of the USC Gould School about online privacy and the Manti Te’o hoax.

International Business Times quoted Jonathan Taplin of the USC Annenberg School about Twitter response to Dodge’s “So God Made a Farmer” Super Bowl commercial.

Zocalo Public Square ran an op-ed by a USC alumnus about new security measures at USC.