Athletics

The No. 2 Trojans took down No. 1 UCLA 14-11 in the MPSF title game on Sunday. Up next: the NCAA tournament on Dec. 5-7.

VIDEO and STORY: Tomm Polos, the “life of the stadium” for the world champions, doubles as a professor at the USC School of Dramatic Arts.

With state-of-the-art putting greens and driving ranges, high-tech simulators give Trojans a complete overview of their game.

For the second year in a row, the brightest minds in the world of sports business and media convened at the Intuit Dome to discuss the future of the industry.

PHOTO ESSAY: Students from the USC School of Dramatic Arts joined the USC Trojan Marching Band to bring football halftime entertainment to a whole new level.

“Owning the Narrative,” a new report from USC Annenberg’s Norman Lear Center, maps how this rapidly growing industry is redefining sports media and influence.

Conor McQuiston and a team of interns from Lorena Martin’s Trojans Sports Research Lab help provide strategic help to coach Lincoln Riley and his staff.

The interdisciplinary initiative will give students an advantage in these dynamic industries. Entertainment attorney and longtime educator Jeff Schneider is its inaugural executive director.