For one Trojan, a ‘giant leap’
Fifty years ago Saturday, Trojan Neil Armstrong became the first person to walk on the moon. Learn how that breathtaking accomplishment influenced future USC engineers and students around the world.
Features
The way to prevent Alzheimer’s?
Healthy blood vessels may be the key to Alzheimer’s prevention. That’s one of the many revelations of USC’s cutting-edge research into the devastating disease.
The epicenter of quake research
With Ridgecrest reeling, USC experts jump into action, gathering info and sharing it through a statewide clearinghouse critical to improving simulations and preparedness.
Studying the shaky ground
When earthquakes strike, Trojans spring into action: USC is home to top researchers in the field as well as the Southern California Earthquake Center.
What makes an ad go viral?
Unlike expensive TV time, YouTube is free and has over 1 billion users. But how do you grab them with an enticing ad? One USC Marshall professor knows the secrets.
