The ‘Susceptibility Paradox’

Does it seems your friends are more susceptible to influence on social media than you are? It might be true. Luca Luceri and his team at USC’s Information Sciences Institute found that the likelihood someone will be influenced online isn’t spread evenly across a social platform; instead, it clusters.

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Countdown to Fall: Classes Begin Aug. 25

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Leaders. Changemakers. Trojans.

With more than half a million members worldwide, the USC Alumni network is a global collective of changemakers. From a former combat medic supporting fellow veterans to a city council member shaping public policy, Trojans lead with purpose. They’re closing racial health gaps in aging, tracking carbon emissions from space and inspiring the next generation of medical professionals. United by bold ideas and deep compassion, USC alumni continue to shape a better future.

USC students with hands raised at a spirit rally

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