We expect nothing less than revolutionary thinking from USC scientists, researchers, scholars and professionals seeking to solve today’s problems — many of which are elaborate and unprecedented. By fostering an entrepreneurial spirit, convergent research and out-of-the-box approaches, USC translates some of the newest ideas into societal solutions, worldwide.

Students on laptops collaborate and share ideas at the Interactive Media Building at the USC School of Cinematic Arts.

Powering Startup Culture

USC is principal research university for I-Corps Hub West, one of five National Science Foundation Innovation Corps Hubs across the U.S. that develop collaborative, regional ecosystems to support deep technology startups.

USC Innovation Hot Spots

Some places where unconventional solutions are being launched across campus.

Viterbi Startup Garage

Located in the heart of L.A.’s Silicon Beach, USC’s incubator for early-stage tech startups focuses on deep technology, machine learning and AI-enabled companies. Teams retain the rights to any intellectual property they develop and receive support from both the USC Viterbi School of Engineering and the National Science Foundation to identify commercial opportunities in today’s marketplace.

Lloyd Greif Center for Entrepreneurial Studies

Innovation begins with mindset. With more than 50 courses available to USC students of all disciplines, the Greif Center incorporates key skills into the Trojan educational experience: adaptable and flexible thinking, assessing and managing risk in uncertain environments, pursuing innovation and new endeavors, and more.

Annenberg Innovation Lab

A space for thinking and doing, the Annenberg Innovation Lab applies research and nuanced approaches to issues such as climate, mis/disinformation, census participation, the livability of cities and more. Collaborating with artists, scientists, humanists and industry professionals, the lab identifies new ways of solving issues at the intersection of media, technology, culture and society.