Polling data saturates news coverage and political social media, and each source claims to represent the pulse of the nation, so how do you tell a good poll from a bad one? To answer this, USC experts break down the art and science of public opinion polling and the factors that determine a poll's credibility.
USC experts on the art and science of polling
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The 2024 election looms large, and with it, the question of how much we can trust preelection polls. USC pollsters break down the art and science of public opinion polling in the aftermath of Super Tuesday.
The USC School of Cinematic Arts alums secured three of the five nominations for Best Documentary Short.
Johan Rockström joins the ranks of environmental visionaries honored by the Tyler Prize, administered by USC Dornsife, for his pioneering work.
The 16th annual conference, organized by the USC Alumni Association, allowed attendees to connect with peers and learn from industry and USC leaders, including President Carol Folt.
The 16th annual conference, organized by the USC Alumni Association, allowed attendees to connect with peers and learn from industry and USC leaders, including President Carol Folt.
The group’s 50th anniversary scholarship gala dinner brings generations of visionary Latino Trojans together.
The group’s 50th anniversary scholarship gala dinner brings generations of visionary Latino Trojans together.
Economist Neeraj Sood isn’t afraid to buck conventional wisdom when it poses a barrier to public health. His groundbreaking research on childhood illness in India is just the tip of the iceberg.
USC scientists conducted one of the largest-ever multiethnic studies of smoking and epigenetics. It could lead to better ways of predicting risk of smoking-related disease.